CES previews tech before launch day on Thursday

Electrification, automation and sustainability are some of the themes that define innovative technology. At least, that’s what industry leaders at CES think.

As attendees of CES, the world’s largest technology trade show, arrive in Las Vegas this week, the Consumer Technology Association previewed new products and industry trends to hundreds of registered media on Tuesday. CES is expected to draw more than 100,000 people when it officially launches on Thursday. This four-day event of his is also the start of a busy convention calendar in Southern Nevada.

Steve Koenig, CTA’s vice president of research, said in a presentation on Tuesday that he expects major advances in 5G networks, health tech, transportation, sustainability tech, agriculture, gaming and services. rice field.

“Smart factories, fully automated facilities, smart hospitals, automated farms, etc. will all be happening in this decade and into the 2030s,” said Koenig.

To enable such automation, Koenig pointed to advances in the Internet of Things (IoT). It is a network of objects with sensors and other processing capabilities.

He said improvements in technology could also address labor shortages exacerbated by the pandemic. He pointed to the logistics industry, where the American Trucking Association estimates he will be short of 160,000 truck drivers by 2030.

Koenig emphasized that self-driving cars are being used in several industries, from personal to business transportation and agriculture. Heavy Equipment Maker John Deere Wins His 2023 CES Innovation Awards. The company’s autonomous tractors use GPS, stereo cameras, sensors and AI technology to help seed preparation.

Transportation-focused exhibitors are also expected to showcase the expanding electric vehicle industry and the transformation of the in-vehicle experience. Koenig pointed to the “screening” of the dashboard and passenger seat, as well as additional voice control features and a function-as-a-service model.

“I’ve heard about paying a subscription fee for heated seats,” he said. “Is that the tip of the iceberg? It’s entirely possible as recurring revenue becomes more and more important for major players.”

Shortly after Koenig’s presentation, media were invited to CES Unveiled. More than 140 companies exhibited, including companies such as Canon, L’Oreal and Schlage.

Products ranged from home appliances like GE’s Smart Standing Mixer to health gadgets like the Y-Brush toothbrush that can brush all your teeth at once. Other products provided improvements in metaverse technology, solutions to sustainability issues, and improvements to pens and printers.

Here are some of the interesting products on display at CES Unveiled.

Scan food freshness

OneThird, a food waste prevention company based in the Netherlands, has modeled a handheld perishable scanner, a solution for detecting expiration dates on produce.

Founder and CEO Marco Snikkers says it’s like an “X-ray for fruits and vegetables,” scanning the biodata of the product to determine its freshness. Scanners can be used by grocers, producers, or restaurants to scan individual items or batches.

OneThird said its products are already in use across Europe, but it attended CES to expand its footprint in the United States.

personal vitamin maker

Neutrogena and supplement maker Nourished have partnered to allow skin care addicts to get even more granular with their vitamin intake.

Consumers get 3D printed chewable vitamins formulated based on skin type. Customers submit a bright photo of their face and answer a quiz. Then, you’ll receive ingredient recommendations to help address problem areas.

“We know consumers are desperate for expert advice on this matter,” said Desiree Dow, director of marketing at Neutrogena. I don’t know how to navigate.Using skin diagnostics to see what people really need, we can help them find suitable alternatives.”

whip the perfect egg

Smart home technology extends into the kitchen. GE Profile showed off his standing mixer with built-in smart scales, voice controls, guided recipes and more. The product went on sale at retailer Crate & Barrel in early December, said Andre Zdanow, his operator at the booth. The retail price for this high-tech gadget is around $1,000.

“This works for everyone from beginners to professional bakers,” he said. “This is a true chef’s tool. Even for that pro, the scale isn’t over the counter. Your scale is built in here. The timer is actually attached to the mixer. So the timer is When it goes off, you don’t have to listen to it and turn it off, it closes automatically.”

robot with a purpose

In another pitch to solve the staffing shortage, Japanese mobility equipment supplier Whill rolled an autonomous mobility device onto the show floor. The robots look like self-driving wheelchairs and are designed to take people from one destination to another within large venues like airports.

Jonathan Jennings, Whill’s Vice President of Marketing, said: “They’re trying to embrace the idea that ‘we’re not here to replace you.’ We’re here to augment your workforce.”

Please contact her at mross@reviewjournal.com.follow @mckenna_ross_ on Twitter.

McKenna Ross is a member of Report for America, a national service program that places journalists in local newsrooms.



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