Many major brands held media-only events at Mandalay Bay on Wednesday. This was just one day before the biggest tech trade show kicked off at various convention centers.
Brands such as LG Electronics and Canon showcased their new products in packed conference rooms filled with photographers taking pictures of big screen TVs, including gadgets like transparent TVs, portable air purifiers and sophisticated virtual reality headsets. . Celebrities such as actor Cal his pen and Olympic figure his figure skater Nathan Chen have also made appearances.
According to the Consumer Technology Association, CES is expected to draw more than 100,000 attendees from Thursday through Sunday, with one-third coming from outside the United States. This year’s show will also cover over 2 million square feet of show floor space. This is about 50% larger than CES 2022, which had significantly smaller audiences thanks to the spread of the Omicron variant of COVID-19.
Here are some highlights from Wednesday’s media showcase.
wireless and transparent tv
LG Electronics’ main feature was its new range of OLED TVs, which were first introduced ten years ago.
It introduces a transparent OLED screen called the LG OLED T that allows you to see what’s behind it to go unnoticed or act as a window. It also had the world’s first wireless TV, according to LG, using the signal via a USB thumb drive connected to the TV.
LG also exhibited OLED Flex, which can transform from a flat TV to a curved TV with 20 levels of curve settings.
Panasonic walks with the environment, hygiene and mobility
Panasonic has named Cheng and Peng as guides for presentations focused on sustainability.
We showcased our recently announced Multishape device, which functions as multiple products depending on the attachment. The device has accessories like razors, toothbrushes and noise hair trimmers, but Panasonic is considering adding more, according to Michelle Esger, director of marketing and experience for Panasonic North America.
The company also introduced the nanoe X, a portable air purifier that can fit in your car and remove allergens, mold and bacteria, as well as eliminate odors, according to Panasonic Chief Technology Officer Andrew Poliak.
There was also a new sound system developed specifically for electric vehicles that uses 67% less energy than current sound systems, according to Poliak. This design is intended to free up more energy so that it can be directed to the EV engine.
boat ride simulation
Brunswick Corp., which owns boat brands such as Sea Ray, Bayliner and Mercury Marine, has focused on the autonomous and electric features it is introducing to the boating industry.
According to CEO David Foulkes, the company is currently developing autonomous docking where boats use sensors to “soft dock” in different environments. While the technology won’t be commercially available for years, the company is accelerating development by testing the technology in real-world environments, including simulators that CES attendees can try out at trade shows.
Brunswick Chief Technology Officer Alex Cattelan said:
This is the first time that Brunswick has exhibited a simulator at CES. Cattelan said the company originally planned to show the simulator at his CES last year, but pulled out of the show. But she said the extra years have allowed the company to further develop a simulator that captures the up-and-down motion of being on a ship.
According to Foulkes, the simulator will help bring more autonomy to boats.
Other highlights include an onboard generator called the Fathom branded Mastervolt, which can power lights, radios and televisions. Power is usually supplied by a gas engine, he said, Foulkes.
“People want the power generation system to run all day, not the propulsion engine,” he said.
Another appliance is a 7.5e outboard or boat propeller that comes with a rechargeable battery and a handle that makes it easy to transport between different boats.
Brunswick also announced a new boat brand, Veer, which is developing affordable electric boats. His first Veer boat is the X13, her 13-foot fishing boat powered by a rechargeable battery. This is the first electric boat on the Veer label, but more are in development.
“For electronics to be sustainable and commercially viable, they need to be affordable,” he said.
artillery enters virtual reality
Like Panasonic, Canon tapped celebrity firepower with filmmaker M. Night Shyamalan to showcase some of the company’s virtual reality products.
Shyamalan, whose movie “Knock at the Cabin” is due out in February, said Canon’s Kokomo VR headset can transport people to virtual meeting spaces and sporting events, such as the beaches of Hawaii or the hills of Malibu, California. rice field. CES attendees will be able to preview a virtual version of Shyamalan on the main set of the upcoming film.
To make this system work in stadiums, cameras are installed throughout sports stadiums, allowing fans to watch the game from different angles using VR headsets at home.
This technology has been tested exclusively at the NBA Arena of the Cleveland Cavaliers and Brooklyn Nets. A demonstration of the system on Wednesday showed players sitting courtside to watch the game, as well as half court.
At the end of the presentation Canon announced the MREAL X1 headset. It looks like a lighter version of a typical VR headset, with an adjustable display that flips over your eyes. A product demo by his co-founder of Kokomo, Jason Mack Williams, showed him conducting a virtual string quartet and sitting in a luxury car at another point.
Williams said the system could be used by companies to showcase new products or conduct virtual training sessions for industries that work with complex machinery. The device is currently in the market research stage.
Please contact Sean Hemmersmeier at Shemmersmeier@reviewjournal.com.follow @seanhemmers34 on Twitter.
