Update (Jan 11 6:25 PM ET): Google provides details about revenue sharing for YouTube Shorts.
What you need to know
- YouTube announced that YouTube Short Creators will soon be able to join the YouTube Partner Program.
- Short video creators must have at least 1,000 subscribers and 10 million short video views within 90 days to be eligible.
- YouTube gives up-and-coming creators access to fan-funding features like Super Thanks.
- Short videos are also part of YouTube’s revenue share and ads appear between them.
- YouTube’s new Creator Music feature gives creators easy access to tracks available for their videos.
YouTube shorts have grown rapidly since Google launched its TikTok competitor a year ago. Google has been helping short creators monetize their videos with the YouTube Short Fund and now offers the opportunity to monetize through the YouTube Partner Program (YPP).
YouTube announced Tuesday that short creators will be able to apply for the program in early 2023, provided they meet certain requirements. This includes his over 1,000 subscribers and his over 10 million views within 90 days.
Eligible audiences will have access to all YPP benefits, including fan-funding features like Super Thanks (currently in beta for short videos) and various ways to earn money through your videos. This includes a revenue share, which is paid to the creators of Shorts for ads that run between videos.
According to YouTube, the revenue generated from these ads will be combined and 45% of the total revenue will be shared among current and future short creators in the partner program.
Amjad Hanif, Vice President of Creator Products at YouTube, said: “Instead of fixed capital, we are doubling down on a revenue-sharing model that fuels the creator economy and allows creators to profit from the platform’s success.”
Hanif said YPP has paid out more than $50 billion to creators, artists and media companies over the past three years. Now the platform hopes to offer even more up-and-coming creators a new tier with access to some perks. Then you can receive fan funding benefits such as membership, Super Chat, Super Stickers, Super Thanks. There are not many details, but there will be more. The new tier was revealed ahead of its launch next year.
Finally, YouTube provides an easy way for creators to find music to include in their videos. His new Creator Music page in YouTube Studio gives you access to dozens of tracks that you can use for longer videos. This includes license-free tracks or songs for which creators can pay up front or through revenue sharing. Streamlining the process of using licensed music by making track usage terms easier to understand, allowing creators to share revenue with the original artist and “get the same revenue share they would normally get for a video without music.” can be maintained.
The new Creator Music is currently in beta in the US, with plans to expand to more countries next year.
update
As promised, Google has revealed details of its new partner program for short creators. On a support page published this week, Google revealed that Short’s revenue sharing will begin on his February 1st, replacing the short fund that was first introduced in 2021.
To be eligible, you must create original content that follows YouTube’s advertiser-friendly guidelines. Ineligible short videos include non-original content such as re-uploads by other creators, unedited clips of movies and TV shows, and non-original compilations.
Creators must agree to the short video monetization module to participate in revenue sharing. Google also reiterates that the creator receives his 45% of the revenue from advertising, regardless of whether the music is used.
For more information on revenue sharing for YouTube Shorts, please visit our support page.
