If you’ve been on TikTok lately, chances are you saw a video ad featuring Joe Rogan and one of his guests on his wildly popular podcast. Joe Rogan ExperienceIn the clip, Rogan boasts about a “male libido booster” supplement called Alpha Grind, telling listeners exactly what to enter to find the product on Amazon.
Rogan is one of the most popular podcasters, with over 10 million listeners per episode of his show. That kind of brand endorsement can be hugely profitable and very expensive for any product.Only Joe Rogan didn’t endorse Alphagrind on his show. The clip featured is deepfakethe creation of an AI intended to make it appear as if Logan had approved the product in order to boost sales.
Tweet may have been deleted
(opens in new tab)
(opens in new tab)
The video ad was posted and promoted on TikTok by a user named @mikesmithtrainer. When Mashable first reviewed his TikTok account, the publicly posted videos consisted of daily consumer testimonial clips of Alpha Grind. At the time of publication, @mikesmithtrainer(opens in new tab) The account is no longer accessible on TikTok.
A TikTok spokesperson confirmed to Mashable that the company “removed these videos under its harmful misinformation policy.” TikTok also banned the account.
On Twitter, use @JimmyFarley00. Repost(opens in new tab) The fake Joe Rogan clip and tweet quickly went viral. His Twitter video has more than 5 million views, and many users in tweet replies reportedly saw the ad when TikTok was still live. However, as of February 15, his alleged Rogan deepfake has also been removed from his Twitter. When I try to watch the video, I get a prompt claiming the clip has been removed due to a “reported by copyright owner”. Mashable has upload(opens in new tab) of the clip still alive above.
When first confronted with Rogan’s alleged deepfake video, some Twitter users didn’t even know what they were looking for at first. Andrew D. Huberman, a guest on Logan’s podcast and also in the video, said: It has entered(opens in new tab) conversation to point out(opens in new tab) Tell users that the conversation featured in the video didn’t actually happen.
“They created a false dialogue,” Huberman explained in reply to the clip. “We were talking about very different things.”
Tweet may have been deleted
(opens in new tab)
(opens in new tab)
It’s clear in the clip that some of the dialogue is taken from the podcast. The video has been heavily edited, with bits and pieces taken from the actual episode. The clip also weaves in fully fabricated AI deepfake audio and footage of Logan recommending Alpha his grind products during a conversation. This means that, pending expert analysis, the impostor used machine learning to replicate Logan’s voice and combine it with the deceptive one. Use video editing or additional AI fakes of him to match his facial features to what he says.
Deepfakes are nothing new, anxiety Ethicist and disinformation expert for years. But since OpenAI has been impressive, there has been a renewed interest in all things AI. Chat GPT AI chatbots are here to show how far machine learning technology has come.
Actually TikTok Banned(opens in new tab) Deepfake videos were used on the platform in 2020, but it’s unclear to what extent the policy is enforced. When contacted by Mashable, a TikTok spokesperson said it would distort the truth of the event to mislead users and cause serious harm to the subject of the video, other people, or society. emphasized platform community guidelines prohibiting manipulated media.”
Please note that not all deepfakes are used for malicious purposes and this technique can be used for creative videos that are simply intended to entertain the viewer. However, deepfakes have consistently been highlighted as a more negative use case. Just last month, it went viral after his popular Twitch streamer accidentally went viral. clearly(opens in new tab) In a livestream where he bought deepfake porn without the consent of other Twitch streamers.
Mashable reached out to TikTok asking for more information regarding the removal of Joe Rogan’s TikTok ad and the account that posted it. We will update this article as soon as we receive a reply.
