No bad reviews, right?
That’s how Elon Musk sees his Twitter pranks involving his other company, Tesla.
In Wednesday’s earnings call, one investor said Musk would mitigate the damage done to Tesla’s brand (according to some polls) by Musk’s recent political clout and controversial tweets. I asked him how he planned to do it.
Musk has an interesting answer. “Let me check my Twitter account,” he said. “I have 127 million followers and it continues to grow rapidly. But for the vast majority of people, my follower count speaks for itself: I’m probably the most engaged social media account in the world, but definitely on Twitter.”
Tesla Model 3 gets fancy physical buttons with this Indiegogo accessory
Musk is right about his Twitter account’s rapidly growing follower count. But he remains oblivious to his recent actions on Twitter, including reinstating far-right accounts onto the platform, fueling conspiracy theories, and banning journalists from his Twitter account for no good reason. It seems that. , and suddenly changing Twitter’s rules to the detriment of third-party developers (to name a few) is clearly(opens in new window) Hurt the Tesla brand.
Also, Musk seems to want us to think that there is little to no ego involved in this. His use of Twitter is just one way to get people to buy Tesla cars. He seems to say no. “I think Twitter is an incredibly powerful tool for driving demand for Tesla. I highly recommend using their Twitter account, it’s fun and will help you grow your sales just like Tesla did,” he said.
Boasting his Twitter follower count on Tesla’s earnings call is a shame in itself, but Musk’s seemingly insignificant Twitter actions (which in one case led to lawsuits) are a testament to his use of Twitter and Tesla. is more than just a sober and calculated way to increase sales. Instead, it’s often Musk’s unfiltered thoughts that turn into tweets, and some of those tweets, including the infamous “funded secured” tweet, cost Musk and Tesla billions of dollars. can cost you.(opens in new window).
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This means that Tesla’s quarterly sales are(opens in new window) exceeded expectations, reaching $24.32 billion ($17.72 billion in the same period last year).Revenue he rose to $3.69 billion, up 59% year-on-year, but fell short of analysts’ expectations(opens in new window) $3.8 billion.
But Tesla investors are fed up(opens in new window) Musk’s focus on Twitter is as much about spending money as it is about spending time on it, and the massive drop in Tesla’s stock price doesn’t help. Even if Musk’s follower count continues to grow, Twitter’s “huge net worth,” as Musk puts it, will be called into question if Tesla’s business is in trouble.
