Founded by two insurance industry veterans, Eazy Digital wants to give small Southeast Asian insurers the same advantages as their larger competitors. Her SaaS platform will enable insurers to digitize many parts of their operations and scale more efficiently.
The Bangkok-based startup today announced it has raised $850,000 in a seed round led by Wavemaker Partners, with participation from Seedstars International Ventures, Wing Vasiksiri and Sashin Bangkok Venture Club.
Eazy Digital was founded last year by Haprem Doowa and Maethavee Sukul. Doowa was previously co-founder and CEO of Frank Insurance, a Thai online digital broker that was acquired by Bolttech in 2021.
Eazy Digital co-founder Haprem Doowa
Doowa told TechCrunch that while working together at Frank, he and Sukul “found the insurance industry plagued with manual work and quick homebrew solutions.” Many insurance companies in Thailand use a combination of Excel, Line chat and phone to manage their agents.
Large insurers have the funds and team members to build their own software, but smaller competitors, who represent over 90% of insurers, struggle to digitize their operations. Eazy Digital’s goal is to provide an affordable platform that helps solve scalability problems. Insurers can manage agents, operations, user referrals and engagements.
Eazy Digital’s competitors include eBao, Appman and ZA Tech. These companies also develop software for insurance companies. According to Doowa, Eazy Digital differentiates itself by focusing on efficiency and distribution of agency sales and customer referrals. “Both are profitable for the company, which makes it easier for insurers to agree to work with us,” he added.
The startup’s new funding will be used for marketing, recruitment and product development, with a view to expanding into other Southeast Asian markets.
