Elon Musk’s Twitter has even bigger changes underway.
On Friday, Musk announced via his Twitter account that the company will begin sharing advertising revenue with content creators on the platform starting today. He said creators get paid for ads that appear in replies to their tweets.
In a follow-up post, Musk snuck in an additional caveat: Before joining the ad revenue sharing program, the creators must first purchase a paid Twitter Blue subscription ($8 on the web, $11 on iOS devices). ) must be signed up.
Tweet may have been deleted
(opens in new tab)
(opens in new window)
Aside from the Twitter Blue requirement, this seems like a pretty good deal for creators. One of the biggest criticisms of the company by Twitter power users was that it was the only major platform that didn’t actually pay creators. YouTube, Facebook, and he even TikTok have some sort of ad revenue share-based monetization program open to the public. According to Musk, that is finally changing.
So how do you sign up now? Well, I don’t know. Musk didn’t provide any details beyond the Twitter Blue requirement. No additional information is available for this program launched today. Not from Musk, not from the official Twitter account.
Elon Musk wants Twitter to become a payment platform, report says
If you’re a creator, you should be very careful with this right now. Twitter does not share what the revenue share is, including what percentage each side gets. The company didn’t explain whether payments are based on impressions (that is, the number of times an ad is shown) or the number of times an ad is clicked. Is the revenue share actually based on engagement, such as the number of likes, retweets, or other interactions an ad receives?
Twitter also didn’t share the details how Creators get paid. The creator did not receive any notice on how to provide her Twitter with bank account information for payment. There was no news about where creators can monitor revenue analytics or sign up for monetization programs. Do you have follower count requirements? Again, these are all very good questions and still unanswered on the very day this program was apparently launched.
Either way, if you want to get paid, you have to pay Twitter first — a fact Musk gets. user criticism(opens in new window)No doubt there will be people signing up with Twitter Blue to monetize their content. But without the specifics of the program it’s impossible to tell if it’s worth it. If the sole purpose of a subscription is to make money, why bother?
Twitter has historically offered its users a monetization model. The subscribe feature, formerly known as superfollow, allows users to subscribe to a specific user’s paywall directly to his tweets. Large publishing partners have also been able to monetize their videos with pre-roll ads, but the program is fairly exclusive and not open to most users.
Musk’s announcement raised more questions than answers. Perhaps none of these questions is more urgent than the following: Can Twitter even afford to run a revenue share program now? With the Musk acquisition, the company lost about half of its largest advertisers. big drop(opens in new window) with advertising revenue.
It will certainly be interesting to see exactly how this shared revenue flows to users whenever the platform decides to make that vital information public.
