Twitter is considering charging companies and brands $1,000 to keep a gold verification checkmark on its platform, according to a new report in The Information(opens in new window) was revealed on Friday afternoon. Twitter will also charge an additional $50 for each affiliated account, according to an internal document obtained by the outlet. For companies looking to maintain verification, $12,000 a year is the cost of modifying functionality previously used as a free tool to stop impersonation by bad actors.
Social media consultant Matt Navarra said, This price change was first noted by(opens in new window) His tweet is consistent with The Information’s report. No date has been set for this move as prices are still being finalized and subject to change. Before charging users $8/month on Twitter Blue, Musk originally planned a $19.99/month subscription, but cut the price after backlash, so there is precedent for a price change.
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The gold checkmark was recently added to Twitter, rolling out in December as Verified for Organizations (formerly Blue for Business). This was part of Twitter Blue’s site-wide relaunch. After a disastrous initial launch in November, fears of impersonation caused many brands to shy away from the platform and stay away. The initial Twitter Blue rollout opened the door for anyone to pay $8 to get verified, without any form of identity verification, and for many users to tweet on behalf of businesses and government officials. I was.
surprise? Elon Musk’s $8 Twitter Blue hasn’t made much profit so far.
Twitter has not officially announced this policy and did not immediately respond to Mashable’s request for comment. If plans move forward, it wouldn’t be a surprise move for the platform since Elon Musk took over last year, and Musk said he was looking for ways to monetize the app before buying Twitter. Taking a concept meant to guarantee validity and claiming the stack against it fits Musk’s pattern. Musk has tried to boost revenue in other ways, including mass layoffs, banning third-party APIs that don’t bring in ad revenue, and possibly introducing a costly ad-free Twitter Blue subscription tier.
Additionally, Musk said Twitter is considering rewarding creators through features such as coins and creator funds. But as it stands, Musk may not yet be in the financial position to deliver on his promise.
