BMW unveiled its new i Vision Dee concept car at CES today. This is a four-door sedan with E Ink that can change colors as needed. Why “dee”? It stands for Digital Emotional Experience. We’ll leave it at that, but the point here is that it’s BMW’s platform for showing off its new heads-up display, allowing drivers to choose how much augmented reality they want to see while driving. .
Drivers have five choices to display only driving-related information, add data from communication systems, augmented reality projects, or fully virtualize windows (during autonomous driving). You can choose to add an experience. ).
Image credit: BMW
Clearly, this is a concept, and we don’t see people lounging in their cars and playing VR racing games while the self-driving driver handles the mundane task of driving to the next meeting. I think. But BMW also says that some of this technology will be produced on its next-generation platform “Neue Klasse”, which will go on sale in 2025. This includes a heads-up display that uses the full width of the windshield.
Continental recently showed off its Scenic View HUD that spans the entire windshield (but only as a small strip at the bottom of the window), while automotive tech company Harman also unveiled new heads-up display hardware today. , this is not the case. While quite futuristic, it also focuses on a wider field of view, including integration with driver assistance systems and real-time he 3D object detection.
Image credit: BMW
Also, BMW has previously talked about using E Ink as the vehicle’s outer skin, and the i Vision Dee accomplishes this with an exterior covered in 240 E Ink segments capable of displaying 32 colors. The automaker actually worked with his E Ink to develop a technique to make these display films conform to curved surfaces. No word yet on when this technology will appear in production models. Earlier this week, VW showed off his paintwork lit up, so it’s only a matter of time before we see a car with these chameleon-like features on the road.
“BMW lives by unparalleled digital performance. The BMW i Vision Dee is the perfect integration of virtual and physical experiences,” said Frank Webber, Member of the Management Board and Development at BMW AG. . “Whoever excels at integrating the customer’s everyday digital world into the vehicle at every level will succeed in mastering the future of automotive manufacturing.”
