according to new york timesTwitter’s ad revenue in the US has dropped 59% over the past year.
And according to newspaper reports, internal projections are that ad sales will continue to decline.
what happened? Well, since Elon Musk began his chaotic reign at the company, it seems that hate speech, pornography, and misinformation have proliferated.
And if Twitter itself makes decisions that harm the advertiser’s brand, it won’t be easy to convince advertisers that Twitter is a safe place to spend their advertising dollars.
For example, Twitter in April given an account This special “golden checkmark” was followed by only about 1000 people. This checkmark is supposed to be given only to officially certified companies where he earns $1000 a month.
Twitter thought @DisneyJuniorUK belonged to Disney. However, it didn’t happen and Disney wasn’t happy.
As now report:
Twitter has also run into public relations troubles with big advertisers like Disney. In April, Twitter erroneously marked @DisneyJuniorUK accounts not owned by Disney with a gold checkmark (a badge denoting a paying advertiser). Because the account contained racist slurs, Disney officials asked Twitter for an explanation and assurances that it would never happen again, two people familiar with the situation said. .
Before being suspended, I couldn’t believe that the @DisneyJuniorUK account itself got a gold check mark.
This is just one isolated example of the kind of failure that has been happening at Twitter all the time since Elon Musk bought it and started a series of massive and disorderly layoffs.
Twitter’s head of reliability and safety, Ella Irwin, resigned over the weekend.
Twitter’s former head of trust and safety, Yoel Roth, resigned in November 2022, after which he was forced out of the house by online threats.
And in December, Twitter closed its Trust and Safety Council, which tackles harassment and child exploitation.
If I had an advertising budget, I wouldn’t spend it on Twitter either.
Did you enjoy this article? Follow Graham Cluley on Twitter Or visit Mastodon to read more exclusive content we post.
