if there are no customers It can’t be business. So how can you attract new customers to your startup or keep existing ones? The answer is simple. It’s growth marketing.
As a growth marketer honing this craft over the past decade, I’ve attended countless courses.
I’m not saying that you should immediately join a Series A startup or take a growth marketing role at a large company. Instead, he detailed how to teach yourself growth marketing in five easy steps.
- Landing page settings.
- Launch of paid acquisition channels.
- Launching an email marketing campaign.
- A/B test growth experiment.
- Determine the most important metrics for your startup.
Part 2 of our five-part series will show you how to set up a paid acquisition channel to drive online traffic and ultimately conversions (purchases) to your landing page. Throughout this series, we’ll assume you’re working on a direct-to-consumer (DTC) exercise supplement brand.
Choice of Paid Acquisition Channels
When you start thinking about ad optimization, metrics like CTR, CVR, and CPM can help separate winners from losers.
Even with the best product on the market, most consumers won’t magically discover its existence on your website. This is where paid acquisition is most effective, educating and driving consumer interest in your product.
There is one important aspect to consider when deciding which paid acquisition channel to launch. That’s the target audience. Where are your target consumers spending their time online? Are they scrolling through TikToks or reading articles on LinkedIn? can be selected.
If your target audience already has many acquisition channels, you can choose Facebook or Google as your first channel. These two platforms are considered a paid acquisition duopoly and are the best primers for learning how to manage paid social media and paid search channels.
