Cumul.io, a low-code business intelligence (BI) analytics platform for software as a service (SaaS) companies, has raised €10 million ($10.8 million) in Series A funding.
Founded in Belgium in 2015, Cumul.io operates in a similar space to established BI incumbents such as Tableau and Looker, but with a focus on bringing embedded analytics specifically to SaaS applications. It stands out from the rest in terms of placement.
Embedded analytics for starters is where companies provide data reporting and visualization directly within software, rather than using a separate standalone BI application. .
Cumul.io CEO and co-founder Karel Callens explains to TechCrunch: “SaaS companies are looking for solutions that can be deployed and sold quickly, are easy to use, and scale and adapt with minimal effort to keep costs low.”
With Cumul.io, customers, including SaaS scale-ups backed by ventures such as Dixa, can connect to virtually any data source and drag-and-drop specific features to customize white-label analytics. and dashboards into your software. We create dashboards, copy snippets of code and paste them into our applications to serve thousands of end users.
How Cumul.io Works image credit: Cumul.io
misunderstanding
Cumul.io is certainly on par with Looker and Tableau, but Callens said its most direct competitor is actually engineering teams who may have a general dislike of third-party embedded analytics providers. I believe it is. Instead piece together your own solution.
“Many product and engineering teams still have the misconception that using an embedded analytics vendor limits their flexibility compared to building your own,” added Callens. “We still need a lot of education on how powerful and flexible low-code tools can be today.”
Cumul.io has raised around €3.1 million ($3.4 million) in funding to date, and with the new funding, the company plans to increase headcount across its offices in Leuven and Genk, Belgium. says. New York base. In fact, the company says more than a third of his revenue is already from the North American market.
Cumul.io’s Series A round was led by Hi Inov-Dentressangle, an early stage VC based in France, with participation from Axeleo Capital, LRM and SmartFin.
