LG
January marks the launch of new technology products from the CES trade show in Las Vegas. LG, who regularly attends his CES, unveiled his OLED TV lineup for this year at the show. As with LG’s 2022 OLED TVs, this year’s focus is on increased brightness. But in 2023, LG’s OLED TVs will also face tougher competition, including Samsung Display’s QD-OLED tech, which should be brighter.
Today, LG announced updates to its 8K Z series (77 and 88 inches), high-end 4K G series (55 to 97 inches) and flagship 4K C series (42 to 93 inches) OLED TVs. The company didn’t reveal any details about the new additions to its less advanced B series, but Forbes said LG will eventually launch a B3 OLED with an A7 Gen 6 processor and sizes of 55, 65, and 77 inches. LG reportedly will no longer sell the entry-level A-series in North America.
In addition to using OLED.EX panels (which LG calls ‘OLED Evo’ in its consumer TVs), LG Display also announced that in the second half of 2021, OLED.EX panels will outperform traditional OLED panels. 30% brighter announced. LG also claims that the 55, 65 and 75-inch G3 will be up to 70% brighter with a feature called Brightness Booster Max. This feature is not available for 83″ or 97″ G3 or other LG OLED TV series.
According to LG’s announcement on Monday, the new TV will squeeze out more nits by using a new “light control architecture and light enhancement algorithm.” It also says the TV will map and control brightness “per pixel” for sharper picture quality.
LG
LG doesn’t typically provide specific brightness specs on its product pages, but FlatPanelsHD reports that an LG spokesperson points to the G3’s 1,800-nit peak brightness and that Vivid Mode is “probably slightly brighter.” Did. Meanwhile, Forbes reported that the 2023 G3 could top 1,500 nits in the 10% window for HDR.
FlatPanelsHD also cited a document claiming up to 2,100 nits on the G3. I’m guessing this may refer to the G3’s Vivid mode and 235 nits of fullscreen brightness. The publication previously recorded a peak brightness of 930 nits on his G2 in 2022, and a full-screen brightness of 166 nits.
FlatPanelsHD and Forbes reported that LG’s new G3 TV can claim a 70% brightness boost thanks to its Micro Lens Array (MLA). As Forbes explained, these TVs are used to better focus the light towards the viewer without increasing power consumption or risk of burn-in compared to other of his OLED TVs. There is an additional layer of small lenses that are
intensifying competition
OLEDs are known for their truly dark blacks and incredible contrast, but they can’t compete with LCD panels when it comes to brightness potential. The expected luminance performance of LG’s G3 TVs is impressive on paper, but the OLED TV situation is also more competitive than in years past, with Samsung Display’s quantum-dot OLED (QD-OLED) entering the mix last year. Thank you for joining us. .
QD-OLED panels that claim to improve color performance across highlights, dark areas, and brightness settings are already being used by Samsung and other TV companies. And today, Samsung Display announced that the company’s 2023 QD-OLED panels, which include TVs and monitors, can reach peak brightness of “over 2,000 nits.” Samsung Display has announced that it has improved brightness by using new optimization algorithms, IntelliSense AI, and a material called “OLED HyperEfficient EL” to improve the color brightness of every RGB pixel. rice field.
No official TVs with brighter QD-OLED technology have been announced yet. However, Samsung Display also mentioned making available his QD-OLED TV panel of 77 inches. It’s also worth noting that when Samsung Display announced his QD-OLED at CES 2022, its TVs and monitors were available later that year.
LG claims to have sold the highest number of OLED TVs from 2013 to 2022, but with increasing competition from vendors such as Panasonic, Sony and Samsung, it has the top overall TV sales. .
