Sharp’s comeback as a TV brand to watch seems to be on track as the company shows off its new range of AQUOS XLED TVs at CES.
The branded XLED panel combines a mini LED backlight with a Quantum Dot color system, similar to what we saw in last year’s Samsung’s QN95B Neo-QLED.
According to Sharp, the combination of screen technology allows for greater amount of color and brightness via a quantum dot layer, mini-LEDs and their localized lighting control for better contrast and deeper black levels. To do.
The new set also seems to include an interesting internal speaker array, with drivers below and above the panel, which the company claims offers a wider soundstage.
Sharp’s TVs using XLED panels have already been on sale in Japan and China for some time, but today’s announcement in Las Vegas marks the global launch of TVs with the technology. , marking the company’s re-entry into the US market for the first time in seven years. All year off. The new model will be available in most regions in Spring 2023.
Sharp is showcasing its new panel technology on a special stand at the Wynn Hotel in Las Vegas, showcasing the 120-inch AQUOS XLED model. Sadly, at this stage, the giant display is just a prototype, and the extra-large screen may only be produced for business and commercial customers.
Nonetheless, the demo device shows where the company plans to go with XLED and how the display technology can be scaled up.
Stay tuned to our CES 2023 coverage for the latest information as we await full details on what sizes Sharp’s XLED TVs will come in, as well as pricing and availability.
Analysis: New XLED TVs could make Sharp a big-screen contender again
Following a stint of badges licensed to the likes of Hisense and Bestel, Sharp, which is majority-owned by Taiwanese manufacturing giant Foxconn, has pledged a major relaunch to its return as a global brand. , it looks like this new XLED lineup is going to be a sure hit. spot.
Last year, the Samsung QN95B Neo QLED TV was likened to a panel that earned five-star reviews, so expectations are running high as to how well XLED technology will perform in these new TVs.
If Sharp can curb the aggressive dimming that has sometimes hampered the QN95B, we could see Sharp’s moniker feature on the 2023 best TV list, marking a major comeback for the fondly remembered brand. I can do it.
