BMW unveiled a prototype of its i Vision Dee concept car during the automaker’s keynote at CES on Wednesday night. The four-door sedan hit the stage in crisp white, but then Dee showed off his E-Ink technology that allows car owners to configure their car’s exterior in 32 different colors. , morphed into different colors and patterns.
Although the Dee is a concept car, it represents BMW’s next-generation platform, the Neue Klasse, which the company says will launch a dynamic sedan and sporty activity vehicle in 2025.
The reveal features a cute video in which Arnold Schwarzenegger reminisces about the relationship between people and cars in the 1980s, and Dee’s voice (which stands for Digital Emotional Experience, by the way) gives the actor/politician the future. ‘s car is really the best companion.
Throughout the keynote, Dee’s voice helped personalize and humanize the car. At one point, BMW had stated that Dee has “a digital soul that has personality in her facial expressions as well as her voice.” This point was really emphasized by the following quote from the movie The Terminator. For the first time I face it with hope, because if machines like the Terminator can learn the value of human life, maybe we can too. “
So what is BMW trying to convey here? BMW CEO Oliver Zipse calls Dee “the next level of human-machine interaction, a concept that cannot simply be dismissed as science fiction”.
Since “software-defined vehicles” began to take hold, automakers have sought new ways to use their software to create more personalized experiences for drivers and passengers. CES always offers a wide variety of examples. Last year was all about Amazon Fire streaming coming to cars and integrating with Google Home, but this year seems to be about in-car games. We take this issue a step further by advocating a car that has its own emotions, rather than a car.
Dee’s E-Ink exterior means the car can change into 32 different colors and different patterns. Image credit: BMW
According to Zipse, one way BMW is realizing that vision is by combining software and hardware development for a seamless digital experience. The idea is manifested in Dee’s heads-up his display, which features his four levels of interaction, which BMW calls “Mixed Reality Sliders.”
Level 1 provides all driving and navigation data required by the driver. Level 2 helps you communicate by showing text messages and calls. Level 3 brings the functionality of levels 1 and 2 and adds navigation data to the windshield, including collision warnings and obstacles that may have been highlighted. Also visualize social media.
Level 4 is the “well above reality” level. what does that actually mean? I’m not entirely sure, but the talking Dee said she could virtually bring all of her friends to the car.
“Your friends, your family, and even your pets don’t have a single animal hair on the sheets. I love it.In an infinite virtual world.”Play, chat, meet love and hate. We can also go sightseeing together in the car.You won’t believe what will fit in your car in the future.It’s like being on your own drive in the cinema.But the movie is you. is the life of
Of course, this is likely in a world where windows are blacked out and cars drive themselves.
The point is, BMW, like other automakers, is looking to add a ton of impressive and seamless technology to their cars. As a result, people are beginning to see their cars as the ultimate companion, be it a friend, living room, personal assistant or fashion aid. into one. You’re on a whim.
