L’Oréal has a device to help folks with limited mobility apply lipstick

At CES 2023, L’Oréal unveiled two new devices that solve very different problems.

HAPTA is a machine that helps people with limited hand or arm movement apply lipstick, and L’Oréal Brow Magic is an electronic brow makeup applicator that gives you a customized brow look in seconds.

Guive Balooch, lead innovator at L’Oréal’s technology incubator, said at CES 2023 that Mashable will be A spoon that helps people with limited mobility to eat by themselves.

“People who couldn’t feed themselves were able to feed themselves,” Bharuch said. [wanted] Similar to what you use for makeup. I’ve done a lot of pushing in my career, but this time it was really a pull.”

HAPTA is a handheld smart makeup applicator that allows people with limited fine motor skills to apply lipstick consistently at home using technology created by Verily Life Sciences. Combining motion controls with customizable attachments, the lipstick itself remains stable and level as the user approaches the lipstick to the mouth. Piloted at Lancôme, owned by L’Oréal, HAPTA comes with a magnetic attachment, an internal battery, and the ability for the user to rotate the lipstick 360 degrees.

Nicolas Hieronimus, CEO of L’Oréal Group, said in a press release: His two consumer tech launches at CES this year represent our true purpose: to create the beauty that moves the world. ”

Temporary tattoo, but for eyebrows.
Credit: L’Oreal

L’Oréal also announced Brow Magic at CES 2023. This is a beautiful and innovative product that includes a set of technologies that are completely different from HAPTA.Brow magic developed by L’Oreal and L’Oreal Plinkeris a handheld device that uses AI to create the perfect brows. Scan your face with the L’Oreal Brow Magic app, choose your preferred brow shape, thickness and effect, brush L’Oreal Brow Magic Primer over your brows, and move the device over your skin. Then apply top coat to finish. There are two conical elements, hold one and press the other one to his face. Print eyebrows in seconds with 2,400 tiny nozzles. They are essentially non-permanent tattoos and can be removed with makeup remover after a day or two.

Both HAPTA and Brow Magic are slated for release in 2023.