TCL will not let go of the QLED dream. TCL wants to sell LCD-LED TVs with quantum dots, but it also includes QLEDs in its lineup. Many companies announced new OLED TVs at CES 2023 last week. Some companies are allegedly using next-generation technology. However, TCL, as you may have heard, has confirmed plans to become one of the last of his TV makers to still get their hands on OLED.
At CES, TCL announced that it is building its first OLED TV. Samsung Display has also committed to QD-OLED panels, making it the third company to sell QD-OLED TVs after Samsung and Sony.In this announcement, Mini LED and QD-OLED will be TCL’s 2023 TVs. Both occupy a premium position in the lineup.” However, the TV maker known for its budget and mid-range products told FlatPanelsHD today that this was a mistake.
“The TCL CES 2023 press release erroneously included a line confirming plans to launch the brand’s first QD-OLED TV this year,” TCL told the publication.
TCL added that it is “focusing” on mini LEDs this year. At CES, TCL didn’t announce any specific OLED TVs, but hinted at new Mini LED TVs such as the 98-inch QM8, his 4K TV with over 2,300 local dimming zones. In his TCL press release at CES 2023, Chris Hamdorf, senior vice president of TCL North America, said the company is looking to achieve larger screen sizes this year using Mini LED and QLED technology. I was.
TCL claims to have sold over 25 million TVs over the past four years, but it doesn’t have the most expensive, trendy and premium options available to consumers. Rivals such as LG, Samsung, Philips, Sharp, and Vizio all sell OLED options. Amazon-branded TVs don’t include OLED yet, which isn’t too surprising considering Amazon only started selling TVs in 2021 and its focus on budget. Even Roku’s Roku-branded TV announcement included a mention of an OLED reference design for TV partners.
However, it would be interesting to see a name for TCL specifically for its QD-OLED technology, given that it has absolutely no plans to enter the OLED scene at the moment. However, for some reason we cannot promise to release it this year.
TCL and Samsung also have history. They formed his QLED alliance with Hisense in 2017. Despite claiming a commitment to making his QLED TVs better than rivals’ OLEDs, the short-lived team did little to rise to fame, let alone formidable. Hisense barely made an impact as he started selling his OLED TVs a year later.
Samsung postponed, but with the introduction of Samsung Display QD-OLED, it started selling organic EL TVs for the first time in 10 years last year. QD-OLEDs use color filters with quantum dots and blue light sources to claim a wider range of colors. By contrast, his traditional OLED screen uses yellow and blue to create a white light source that passes through red, green, blue, and possibly white subpixel filters.
2023 OLED and QD-OLED TVs are expected to include brighter options, with the biggest impact expected to come from highlights. However, TCL will continue to dabble from the growing OLED trend, aiming for Mini LED as a premium technology with the advantages of being brighter and typically more affordable.
However, it will be difficult for TCL to avoid OLED in the long term. Last year, analyst Omdia predicted that QLED TV sales would decline 3.1% in 2022 for the first time. Analysts expected OLED TVs to account for 12.7% of the market, up from 35.7% in the premium market to 42.1%. QLED, on the other hand, was projected to be 39% to 37.8% of the premium market.
