Most of us dread the thought of having to return clothes purchased online. I’m helping you find Her influencer shopping app LTK (formerly LiketoKnow.it and rewardStyle) capitalizes on this trend. Between 2019 and 2021, the LTK return rate decreased by 30%. The company aims to further reduce return rates and demonstrate with new products the impact of shopping by creators on purchase satisfaction. Product review function for creators. The product review function for creators has begun to roll out globally, starting with iOS devices. It will be available for Android users soon.
The tech platform, which raised $300 million late last year, has redesigned the app’s homepage and added a “For You” section that offers LTK posts from other creators and recommendations for its online store. Additionally, a new onboarding process that recommends creators based on location and style preferences, as well as a search feature will be rolling out in the coming weeks.
“The LTK app is the best place to find and shop creator styles. This is why more and more people are shopping through creators,” said Kit Ulrich, general manager of consumer platforms at LTK, in a statement. “Now with product reviews from LTK Creators, shoppers can get verified reviews and notes from real people who have tried many styles and selected their favorites. This allows LTK to provide a personalized experience for each shopper, making the experience even more convenient and helpful.”
Creators of LTK are mainly fashion bloggers and social media influencers who upload their content to central marketplaces and make each post available for purchase on LTK apps and sites. All creator-made content highlights the products that are worn or shown off. The products are listed under the post so customers can click on them to purchase through an affiliate link that takes them to the retailer’s website. Creators receive the same commission as other creators who don’t write product reviews for creators, so it’s an added bonus that improves customer satisfaction. Feedback from influencers helps build even more trust with your audience. So reviews are likely to get more interaction on posts.
If the author has written a product review, the review section will slide up when the customer clicks on it (see image below).
Image credit: LTK
With this launch, creators can now share their thoughts on apparel, accessories, and other products (such as beauty and home products) in the description section using new in-app editing tools. They can provide information on fit, quality, color, and use, as well as pricing information and a fit scale that indicates whether the product is small, true-to-size, or large. You can also share styling tips.
The LTK platform also allows creators to post videos. This is used by many Instagram and TikTok influencers these days. This allows customers to see close-up shots, try on clips, and see the product in action from multiple angles.
When testing this feature, we found that there is no ranking system for author product reviews. Similar to Amazon and eBay, having 1-5 star ratings is another great way to influence shoppers to buy quality products.
Also, the creators’ product reviews currently on the app can be short and vague. Frankly, some reviews sound more like advertising than candid opinion. Of course, creators generally don’t wear or use items they don’t like, and they don’t recommend terrible quality products to their audience, but there are always flaws that need to be pointed out. .
In addition, the influencer-driven platform has also advanced search technology, using custom ranking algorithms, smart autocomplete boxes to automatically recommend content and creators in search results, and proprietary datasets to guide customers to find creators. We personalize your shopping experience guided by. seek.
The company also has apps specifically designed for creators. LTK Creators: The Influencer app allows creators to schedule posts and share content directly to social. Last week, the app rolled out a news feature to keep creators updated on product launches, sales from retailers, consumer insights and more. The company says this is the first phase of a wider range of personalized home screen updates that will later include access to creators’ real-time earnings and performance analytics. Sale price alerts and out-of-stock alerts are also working to give creators the information they need to best tailor their content to shoppers.
LTK was founded in 2011 by fashion blogger Amber Venz Box. Today, 200,000 fashion, beauty, fitness, home and lifestyle influencers use the platform to monetize their content across the social ecosystem. LTK was founded in 2011 by fashion blogger Amber Venz Box. Today, 200,000 fashion, beauty, fitness, home and lifestyle influencers use the platform to monetize their content across the social ecosystem. Over 5,000 global retailers are also on his LTK, and the tech company claims to drive over $2.9 billion in brand purchases annually from creators in over 100 countries.
