NP Digital, a leader in performance marketing, has released its Annual Search Engine Rewind for 2022. Compiled with insights from industry leaders, the report details some of the key search trends that have impacted marketers in 2022, for better or worse, and what’s ahead. Search in 2023.
Two sophisticated trends have emerged in the industry in recent months: augmented reality (AR) and artificial intelligence (AI). Experts expect the trends highlighted in the report to shape how people find and interact with information online in 2023.
NP Digital CEO Mike Gullaksen said: “This report highlights the need for businesses to understand where search is headed and to stay proactive, not reactive, to respond to these changes.”
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The trends discussed in the Annual Search Engine Rewind (2022) are:
With Google pushing several major algorithm updates throughout 2022, SEO has adjusted its strategy accordingly.
From the Product Review Update in March, to the Core Update in May, to the Help Content Update in September, algorithm updates released this year empower marketers to deliver useful, informative content that is specifically aligned with user intent. I was asked to
Video has taken hold and has become a key strategic asset for marketers.
- Google incorporates videos into search results through video shorts and video indexing.
- Over 80% of marketers cite video as a key driver of increased traffic and sales.
Core Web Vitals (CWV) is Google’s number one priority and failure can set it back.
- CWV is no longer a “tie-breaking” ranking factor as Google focuses on passing CWV as part of its search ranking guidelines.
- According to Ahrefs research, 33% of sites will pass CWV checks by early 2022. A 10% increase from the previous year.
Google SERP aims to be the ultimate destination for feature-rich user experiences.
- SERPs are filled with more information than ever before and aim to be comprehensive sources of information rather than directories of resources.
- According to Semrush, zero-click content, which accounts for 25.6% of desktop searches and 17.3% of mobile searches, is more real than ever.
Gullaksen adds: As the industry continues to evolve and change, what worked in the past may not work in the future. However, the importance of prioritizing the needs and interests of our customers remains the same.”
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