Was that video propaganda? TikTok is trying to help, kind of.

TikTok expands its content label for state-owned media, announced on January 18.

Going forward, TikTok will add the “state-owned media” label to accounts whose editorial output or decision-making process is controlled or influenced by the government. , which has been expanded to many other countries.

In a statement, TikTok said, “Our goal in labeling state media is to be accurate, transparent, and actionable when people engage with content on media accounts that may represent government views. It is to ensure that it has an appropriate context,” he wrote.(opens in new window).

TikTok told Mashable that new countries receiving these labels include Afghanistan, Armenia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, It said it included Hungary, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Malta, Mongolia, Netherlands, Poland, Portugal, Republic of Cyprus, Republic of Moldova, Romania, Slovakia, Slovenia, Spain, Sweden, Tajikistan, Turkmenistan, United Kingdom, United States, Uzbekistan. This could include his TikToks from the president and government departments and possibly government-influenced media outlets. For example, Russian TV covers most of the country’s territory and is state-owned, so it may be labeled.Accounts that are financially or editorially controlled by the government could potentially get the label.TikTok Follows YouTube(opens in new window) and meta(opens in new window)(mostly) two companies already doing this.

In a press release, TikTok said it worked with a range of experts to “ensure that people are accurate, transparent, and have actionable context when engaging with content on media accounts that may represent government views.” I will make sure that it is

This comes at a time when TikTok is in a bit of hot water due to privacy concerns centered around app ownership by Chinese company ByteDance. I tried banning the app, but it failed.(opens in new window) Because the app data could be seen by the Chinese government(opens in new window)Recently, Congress, the US military, and dozens of US states have successfully banned the use of TikTok on government-issued devices.(opens in new window) They still fear that user data, such as browsing history and location data, will end up in the hands of the Chinese government. Many colleges and universities have followed suit, banning users from using apps on college-owned devices or scrolling through her TikTok on her college Wi-Fi.



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