of IDC Smartphone Tracker Global smartphone shipments reported a much weaker record in Q4 2022 as the market contracted by 18.3% to reach 303 million units. All five major brands are facing double-digit declines for him on an annual basis compared to Q4 2021, with the combined figures representing the largest quarterly declines.
The sharp decline in shipments in the fourth quarter contributed to an annual contraction of 11.3% compared to 2021 figures. A total of 1.21 billion smartphones shipped in 2022 compared to 1.36 billion in 2021.
| company | Q4 2022 Shipments (Millions) | Q4 2022 Market Share | Q4 2021 Shipments (Millions) | Q4 2021 Market Share | annual growth rate |
| apple | 72.3 | 24.1% | 85.0 | 23.1% | -14.9% |
| samsung | 58.2 | 19.4% | 69.0 | 18.8% | -15.6% |
| Xiaomi | 33.2 | 11.0% | 45.0 | 12.2% | -26.3% |
| Oppo | 25.3 | 8.4% | 30.1 | 8.2% | -15.9% |
| in vivo | 22.9 | 7.6% | 28.3 | 7.7% | -18.9% |
| others | 88.3 | 29.4% | 110.2 | 30.0% | -19.8% |
| total | 300.3 | 100% | 367.6 | 100% | -18.3% |
Looking at preliminary figures for Q4 2022, Apple once again led the market with 72.3 million units shipped and 24.1% market share. Samsung ranked him second with 58.2 million units shipped, and market share he had 19.4%. Xiaomi takes his third place with 33.2 million shipments and his 11% of the market, the company sees the biggest shipment decline at -26.3% compared to his value from Q4 2021. I was. Oppo (25.3 million) and vivo (22.9 million) rounded out the top five.
Total shipments for 2022 show Samsung as the leader with 260.9 million units and a market share of 21.6%. Apple was his second with 226.4 million units, accounting for 18.8% of the market, while Xiaomi secured his 153.1 million shipments and his 12.7% of the overall market.
| company | 2022 shipments (million) | Market share in 2022 | 2021 shipments (millions) | Market share in 2021 | annual growth rate |
| samsung | 260.9 | 21.6% | 272.1 | 20.0% | -4.1% |
| apple | 226.4 | 18.8% | 235.8 | 17.3% | -4.0% |
| Xiaomi | 153.1 | 12.7% | 191.0 | 14.0% | -22.7% |
| Oppo | 103.3 | 8.6% | 133.6 | 9.8% | -22.7% |
| in vivo | 99.0 | 8.2% | 128.3 | 9.4% | -22.7% |
| others | 362.7 | 30.1% | 399.1 | 29.3% | -9.1% |
| total | 1205.5 | 100% | 1359.8 | 100% | -11.3% |
Oppo (103.3 million) and vivo (99 million) round out the top five, with the two companies having the highest annual declines of -22.7% and -22.8%, respectively.
IDC analysts commented on the sharp drop in shipments, suggesting that lower consumer spending and higher inflation levels are the main reasons for lower demand for new devices. some users. Looking Forward IDC predicts that retail channels will need to better allocate existing inventory while vendors look to rethink their portfolio of devices.
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