Comcast-owned streaming service Peacock delivers best quarterly performance since launch in 2020, adding 5 million paying subscribers in fourth quarter of 2022, surpassing 15 million in the previous quarter Total subscribers increased to 20 million. In Q1 2021, Peacock had 9 million paying users.
Peacock derives much of its success from sports programming. The increase in paying subscribers is primarily due to the FIFA World Cup streamed in Spanish on Peacock Premium and Telemundo. The streamer also has next-day exclusive rights to NBC and Bravo shows.
“Looking ahead, based on our experience to date, we expect subscriber frequency to follow content launches, but this will decline significantly further in the second half of 2023. and ARPU continue to trend positively,” said Comcast. CEO Brian Roberts said on today’s earnings call:
In 2023, Peacock Premium subscribers will be able to watch the French Open tournament. The company is also in talks with partners to bring NBC Regional Sports Networks to the platform next year.
Last month, NBC Universal partnered with JetBlue to become the airline’s official streaming partner, giving customers access to Peacock’s shows and movies.
Peacock’s revenue nearly tripled to $2.1 billion, but losses widened again compared to the previous year. The company posted an adjusted EBITDA loss for him of $978 million, compared to his loss of $559 million in 2021. Comcast also reported his $541 million retirement benefits, including his $182 million related to NBCUniversal.
Peacock had its most impressive quarter yet, but still fell short compared to streaming competitors such as Netflix with over 230 million subscribers and Disney+ with 164.2 million subscribers. doing. Paramount+ grew to 46 million users in the third quarter.
On its earnings call, the company reassured investors it was fine with its streaming strategy. It’s been an incredible year with subscribers and we think next year will be our peak year,” said CFO Mike Cavanagh.
“We decided to invest in Peacock,” said Jeff Shell, CEO of NBCU. I did.”
