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Adopting product-led growth is changing the way B2B companies do business, forcing some to reorganize their teams. What if “sales and product” or “sales and growth” meant more than “sales and marketing”? — Anna
A new focus for product-driven selling
Product-led selling is a model where products, not traditional marketing, help companies understand who could be their next big customer.
For example, consider a freemium development tools company. Instead of keeping track of which her CTO has downloaded the latest white his paper, look for organizations that already have dozens of employees who are involved in their products on a daily basis.
