Pinterest today announced that it is testing ways to integrate Shuffles collage content into Pinterest. Shuffles, Pinterest’s collage-making app, opened to the public last November. To use Shuffle, a user creates a collage using her own library of photos on Pinterest or by snapping photos of objects she wants to include with her iPhone’s camera. iOS-only apps are available in the US, Canada, UK, Ireland, Australia, and New Zealand.
Shuffle has all the shopping features just like regular pins. Users can tap individual cutouts used in the collage to purchase similar products along with brand, price, and other product metadata.
“Unlike typical product exploration, Shuffle brings interactivity that makes the experience exciting and fun,” the company said in a blog post. It curates high-quality content and is rapidly forming a market for trendy, shoppable ideas, thanks to the dense nature of Shuffle, which can contain layers of cut-out products from multiple pins. , consumers can also dig deeper and connect to other Shuffles that contain the same Pins.Looking at how consumer behavior evolves, starting with shopping and integrating Shuffles collage content into Pinterest We are testing the method.”
Shuffles skyrocketed to become the #1 lifestyle app on the US App Store in August when it was invite-only, but the app’s popularity has since declined. By bringing shopping features to Shuffles, Pinterest may be looking for ways to keep users on its standalone app.
Image credit: Pinterest
Pinterest also announced that it is considering a new takeover feature for advertisers called “Pinterest Premiere Spotlight,” which will help brands stand out in search. The company says the feature is designed to give advertisers new ways to reach users on his Pinterest.
According to the company, 97% of the top searches on Pinterest are unbranded. This means that users typically don’t enter brand names in their searches on the platform. Pinterest says this gives consumers the opportunity to discover brands from discovery to decision to purchase. In the coming months, the company plans to offer additional ways to help brands connect with shoppers.
Pinterest also shared some new stats about its catalog offerings, where brands can upload their full catalogs to the platform and turn their products into dynamic product pins. 66% more retailers upload or integrate to set up shop, and active shopping feeds are up 70% year-over-year worldwide.
As part of its latest earnings announcement, Pinterest revealed that its platform now has 450 million monthly active users worldwide, up 4% year-over-year. Pinterest has focused on improving the shopping experience on its platform in recent years, and said on its earnings call that it wants to make all Pins, including videos, available for purchase.
