Tesla is back Referral program to EuropeThis is a strategy to leverage customer brand loyalty to maintain market share and increase sales before the end of Q1 2023.
The referral program follows Tesla’s move to lower prices in various markets, including Europe, China and North America.
Starting Tuesday in Europe, new Tesla buyers will be able to receive 100 so-called “loot box credits” if they are referred by a current Tesla owner. For referrals he gets 2,000 credits. If the referred customer receives her delivery by March 31, 2023, she will receive a free bonus of 5,000 km of Supercharger and the referrer will receive her 10,000 credits. These credits can be redeemed for software upgrades, up to 10,000 kilometers of free Supercharger, and more.
Since Tesla has never used traditional advertising, the company has historically used referral programs to acquire a loyal customer base and promote its vehicles. These rewards have changed over the years. At certain times, owners will receive a photo of their choice being launched into deep space orbit, an invitation to the next Tesla event, or a new Roadster for free to owners who accumulate enough referrals. You can get rewards such as
Tesla realized that such extravagant rewards were starting to eat into its profits, so in 2019 the automaker paused the program and offered referral providers and recipients a free Supercharger of 1,000 miles each. We have returned to a more rational program to
Last November, Tesla launched a revamped referral program in the US. It provides credit that can be used to purchase Tesla solar products such as Solar Roofs and Solar Panels. Tesla also launched a program in China called Treasure Box. The program gives owners credits that can be used to purchase accessories such as car chargers, t-shirts and shot glasses.
The move in Europe suggests that Tesla is looking to maintain or even expand its market share dominance. Tesla was Europe’s most popular EV brand last year, with Model Y and Model 3 leading with 138,373 and his 91,257 sales respectively. According to Inside EVs, Volkswagen ID.4 sold 68,409, Fiat 500 electric 66,732 and Ford Kuga plug-in hybrid EV 55,018.
Tesla was Europe’s most popular EV brand last year, but it actually lags behind the big multi-brand OEMs. The Volkswagen Group, which includes brands such as Audi and Volkswagen, actually has the largest market share of plug-in EVs at 20.6%. Stellantis, BMW Group and Hyundai followed with 14.6%, 10.5% and 10.1% respectively. Mercedes and Tesla are tied at about 9% market share.
As of this week, Tesla finally reached production capacity. 5,000 units/week A Gigafactory in Berlin — this is what Milestone CEO Elon Musk originally promised by the end of 2022. future.
The referral program isn’t the only thing Tesla has done to boost sales, especially before reporting quarterly earnings. In January, Tesla cut the price of its Model 3 and Model Y by 20% in the US and Europe. Earlier this month, the automaker also lowered the prices of the Model S and Model X in the United States.
In December 2022, Tesla also offered discounts of up to $7,500 on vehicles purchased and delivered by the end of the year. This is hoped to attract buyers who might otherwise wait for the new year when the Inflation Reduction Act incentives kick in.
