It’s not uncommon to read articles about tech companies implementing cost-cutting measures these days, and vivo is the latest company to move in that direction. The company announced that it will integrate its sub-brand iQOO into its main business to reduce operating costs and increase efficiency. This is another way of saying that the company is laying off some staff.
It’s no secret that vivo and iQOO share almost all resources, with the exception of R&D, supply chain, and some marketing and distribution channels. iQOO smartphones run the same software as vivo smartphones. However, e-commerce strategy, planning, and media targeting were separate units at this point.
The new move turns iQOO into a regular lineup within vivo’s portfolio. vivo’s management is reportedly considering closing iQOO’s independent stores and counters as well.
sauce (in Chinese)
