Colleen Derkatch interview: Why we fall for wellness programs that just don’t work

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“We learn that in order to be good people and good citizens, we need to constantly work on ourselves.”

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From at-home stool tests to foot baths that claim to draw impurities out of your body, the wellness industry is a big business worth $1.5 trillion. As it grows, so does concern that people are taking unproven remedies to treat serious medical conditions. recalled dietary supplements for “unsubstantiated health claims to prevent, treat, or cure COVID-19” on its label.

Colleen Derkatch, whose research focuses on science, medicine, and health rhetoric at Toronto Metropolitan University in Canada, notes the growing number of unsubstantiated claims and celebrity hype in the unregulated wellness industry. I noticed. such as the aging process. But rather than reveal her point, she wanted to know why people are drawn to wellness therapy in the first place.

In her latest book, Why wellness sells, Derkatch conducted in-depth interviews with 40 people who use supplements and other health remedies in their daily lives. She also analyzed the arguments and language used by members of an online community centered around “natural” healing. We found that the relationship with failure was much greater.

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