Twitter’s new feature will show ‘half ads’ to Blue subscribers

Twitter is rolling out additional features for Blue subscribers, such as showing 50% more ads on your timeline compared to free users and more visibility in search.

Elon Musk I promised all along Twitter Blue subscribers will now be able to take advantage of the ability to view less sponsored Tweets. Now the company is finally implementing this feature and it will apply to the “Following” and “For You” timelines.

“When you scroll, you will see roughly twice as many organic or non-promoted Tweets placed between Promoted Tweets or Ads. No,” said Twitter’s description of the feature.

Social networks allow this feature to include ads displayed on your profile and replies, promoted accounts and trends, and[探索]We specified that it doesn’t apply to promoted events on the page. Twitter also said the half-advertising feature will only apply if the subscriber’s profile has been reviewed and has a verification mark.

Twitter claims to have reduced ads in its paying subscribers’ feeds, but outside of anecdotal experience, it’s hard to prove whether they’re actually doing so.

Last year, masks Said Twitter was considering introducing a more expensive paid tier without ads.

In addition to advertising-related features, the company has also tweaked priority boost perks for Blue subscribers. Previously, the company said paying users would get priority in replies. Blue Subscription’s support page details that paying users interacting with Tweets “increases ranking slightly.”

Last month, Musk said that starting April 15, Twitter’s algorithmic timeline will only show posts from verified accounts and people you follow.

A few weeks ago, Twitter rolled out its Blue subscription plan globally. The data suggests that despite being widely available, Twitter has failed to attract many paying users. By late March, he had earned $11 million in mobile purchases, according to observations from analytics firm SensorTower. Earlier this week, data from Similarweb showed that in March, less than 1% of the social network’s monthly users joined Twitter Blue, even though 116,000 people signed up. .



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