Two-thirds (66%) of IT leaders believe GDPR has caused consumers to lose trust in their organizations, according to a new survey by Macro 4.
This is the result of a heightened awareness of the need to protect personal data, five years after the regulation came into force on May 25, 2018.
Jim Allum, director of commerce and technology at Macro 4, said the results of the survey show that expectations so far have been met that the GDPR will help businesses build trust with their customers by demonstrating transparency. He said he was suggesting no.
“Our research suggests that the GDPR may have actually had the opposite effect when it comes to trust. They feel more suspicious, perhaps because people have a better understanding of how their data can be compromised or misused. It is possible,” he commented.
“Media headlines about massive data privacy breaches and huge GDPR fines levied on big name brands will only add to the overall lack of trust. It means that we need to work harder than ever to prove that we are in control of
Yesterday (May 22, 2023), Facebook owner Meta sued a record €1.2 billion ($1.3 billion) for transferring data between the EU and the US through Standard Contractual Clauses (SCC). It was fined, but was found to have violated Schrems II’s GDPR regulations. 2020 incident.
Macro 4’s survey of 100 IT leaders also highlighted many other interesting observations about GDPR and data protection law. More than four-fifths of his respondents (86%) believe the GDPR needs to be updated to keep pace with new AI technologies such as ChatGPT, or risk becoming irrelevant. increase.
Experts have raised a number of data privacy concerns regarding the development of generative AI models, and ChatGPT has drawn attention for its alleged “data scraping” techniques. “Data privacy regulators need to take the lead in developing rules and guidance on how AI can be used,” Allm said.
A similar proportion (85%) said compliance would be easier if the UK stayed within the data privacy requirements of the GDPR rather than amending provisions in the form of the Data Protection and Digital Information (DPDI) Bill. .
Encouragingly, 72% of surveyed IT leaders said their move to hybrid working means they need to invest more resources to ensure they remain GDPR compliant. This is due to increased access to personal information outside the workplace.
However, nearly one in five (18%) did not know or consented that the way their organization stores, processes and uses personal information is fully GDPR compliant.
Additionally, nearly half (44%) agree that regulatory bureaucracy is hampering digital transformation, while 62% say processing data subject access requests and other GDPR queries is taking up too much of their time. He said it takes resources.
