Spotify has released its fourth quarter 2022 financial report. I have good news and bad news. First, good news. Exceeding expectations, by the end of the year he had 205 million paying subscribers, making him the first streaming service to surpass 200 million.
Its monthly active users (MAU) reached 489 million. This includes subscribers using the ad-supported tier. For comparison, Spotify had 195 million premium tier subscribers and her MAU of 456 million at the end of the third quarter of last year. The 33 million MAU addition was Spotify’s biggest Q4 growth ever.
Well, I have some bad news. “We always knew 2022 would be the year to invest and 2023 would be the year to slow down the pace of investment and manage spending while revenues continue to grow,” said Paul Vogel, Chief Financial Officer. said in an interview.
The company also expanded into podcasts and audiobooks, incurring new costs. This swelled his fourth quarter loss from €39m in 2021 to €270m last year. This is due to higher advertising costs and the hiring of new employees, but last week Spotify announced it would cut its workforce by 6% of his, or about 600.
Regional Breakdown: Monthly Active Users • Premium Subscribers
Total revenue in 2022 was €3.2 billion, up 18% year-on-year. Of that his 2.7 billion euros is due to premium his subscriptions. Entering the podcasting business has proven to be a wise decision as it is cited as one of the reasons Spotify’s ad revenue increased to €449 in the quarter.
The company expects to have over 500 million users and 207 million premium subscribers by March. is the smallest quarter).
Looking ahead, our goal this year is to reduce operating losses. The goal for the next few years is for him to reach 1 billion users by 2030.
There is one interesting point here. The eighth annual Spotify Wrapped campaign garnered him 150 million MAUs, a 30% year-on-year increase and covered 111 markets.
Source | Via
