Here are IDC’s full-year 2022 and Q4 2022 market reports for tablets and Chromebooks, and the results aren’t ideal. Overall, the tablet market contracted by 3.3% throughout 2022, but in the fourth quarter of the same year he recorded flat growth of 0.3%. But after a strong year of 2021 with a staggering 180.5% growth, the Chromebook market is bound to normalize, with shipments down 48% for the full year of 2022 and down 24.3% in Q4 2022. I recorded the numbers.
The main market drivers in 2022 were, as always, Apple and Samsung. Apple is still the leader, with 49.2% market share in Q4 and 38% throughout 2022, followed by Samsung with almost 16.8% and 18.6% respectively. In 2022, Apple was the only OEM to record modest growth of 7% from his 2022 figure, and in Q4, the company posted an impressive 28.8% year-over-year growth. Did. Same period.
With Amazon, Huawei and Lenovo all posting negative growth in both periods, market analysts believe vendors need to appeal to mainstream consumers for long-term profits. This is why some new players such as Oppo and Xiaomi have introduced a handful of mid-range his tablets in 2022. This is especially true during tough economic times, when users think twice before choosing a higher-spec tablet and find it hard to justify a premium purchase. .
When it comes to the Chromebook market, an exceptional 2021 makes 2022 look bad, but in reality, demand is down significantly while stockpiles are starting to dwindle. This is especially true in the upcoming “back to school” period.
Unfortunately, analysts predict that the progress Chromebooks have made outside of the education sector will subside throughout 2023 as demand for such devices is less popular outside of the education sector. PC continues to reign supreme in the remaining segments.
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