For the first year in a row, TikTok has established itself as the social app where kids and teens spend the most time throughout their day, surpassing YouTube. According to an ongoing annual review of app usage and behavior among children and teenagers worldwide, since June 2020, younger demographics (teenagers ages 4 to 18) have started watching more TikToks than YouTube, and TikTok numbers have continued to grow ever since.
In June 2020, TikTok overtook YouTube for the first time, according to new data from parental control software maker Qustodio. Children watched an average of 82 minutes per day on TikTok and 75 minutes per day on YouTube.
In the past year, children spent an average of 107 minutes a day on TikTok in 2022, 60% more than they spent watching video content on YouTube (67 minutes), making it two The gap between them widened. .
TikTok not only surpassed the average daily usage of other video apps such as Netflix (48 minutes) and Disney+ (40 minutes), but also other social media such as Snapchat (72 minutes) and Instagram (45 minutes). It came out ahead of the app. ), Facebook (20 minutes), Pinterest (16 minutes) and Twitter (10 minutes) are included in his under-18 crowd.
Image credit: Custodio
Meanwhile, as the US grapples with banning TikTok on college campuses and in government, the app’s addictive video content averaged 113 minutes per day watched in this market, compared to 77 minutes per day on YouTube. , was 52 minutes on Netflix. 90 minutes on Snapchat, 20 minutes on Pinterest.
However, YouTube still has some good news. The study found that the average amount of time spent on YouTube per day increased 20% year over year to reach 67 minutes. This is Qustodio’s highest number since he started reporting annual trends in 2019. YouTube also gained significant global market share and mindshare in the end. With 63% of children worldwide using the service in 2022, the report breaks down several key markets further, with 60% of U.S. children watching YouTube. 67% in the UK and 73% in Spain. , 58% in Australia. The second most popular video service is Netflix, with 39% popularity among children worldwide.
Overall, children under 18 will see an 18% increase in video content viewing in 2022, watching an average of 45 minutes per day across long-form video services such as YouTube, Netflix, Disney+ and Prime Video.
Other winners this year included Netflix and Amazon Prime Video, which saw 7% and 10% gains in popularity respectively. However, when looking at average hours watched per day, Prime Video was down 15% year-over-year to 34 minutes. Disney+ has also declined at the same rate, dropping from an average of 47 minutes per day to 40 minutes in 2022. Twitch also suffered from just 11% of under-18s tuning last year, compared to 16% in 2021. There was
Image credit: Custodio
TikTok’s growth among younger demographics has forced big tech companies to fight the threat with their own short-form videos. YouTube Shorts is YouTube’s solution to this problem. Google reported earlier this month that Shorts has surpassed his 50 billion views per day. Instagram, of course, has packed reels into its experience, and has received backlash for the change.Earlier this year, Instagram head Adam Mosseri said the platform was pushing “too many videos” on its users. I acknowledged that
It’s not clear if Reels’ Instagram shoehorn is having an effect on younger demographics. In Qustodio’s analysis, the app dropped out of the top five most popular social media apps for her under-18 users in the US, UK and Australia. Globally!), Snapchat, Pinterest.
The software company chose to analyze Roblox among other video games, but also noted that the game is a social network of sorts and a very popular destination among children around the world. The gaming platform is popular with 59% of children worldwide, spending an average of 180 minutes a day on it, up 4% year-over-year. That’s more than any other game, including the #2 game Minecraft (up 37% at 48 minutes), Clash Royale, Brawl Stars, Clash of Clans and What Does You Choose?
Qustodio’s full report also delves into other app trends, including Twitter’s 7% increase in popularity worldwide and its first appearance on the list of most blocked apps by parents in 2022. We also delved into education app usage, with Google Classroom dominating on school devices and Duolingo continuing to be the top app on personal devices. And when it comes to communication, WhatsApp and Discord overtook messages as the most popular way to chat with friends, but Zoom was found to take up more time in his day.
While the data in the report is limited to app usage that Quostido tracks on its own platform, it is a sizeable group that includes over 400,000 families worldwide with Gen Z and/or Alpha children. Additionally, 1,617 parents were asked directly how they manage their children’s access to technology.
