When a group of college students swing guarantor — a gallon jug filled with a delicious combination of water, vodka, and Mio — graced my FYP, I was confused. I’m surprised you didn’t go to Berkeley. I graduated in his 2021 year, but I thought Vogue was only for my campus.
Videos of students from various colleges introducing themselves and showing off gallon mugs adorned with Borg puns kept popping up in my FYP, and conversations about formulating shifted to other social media platforms. But Borg is nothing new. It’s the latest piece of campus culture that TikTok has turned into a spectacle.
What is Borg?College student with water jug drink explained going viral on TikTok
I first encountered Borg in January 2019 when a friend attended a one-day drinking party. To understand when Borg became popular in Berkeley social circles, I reached out to friends who introduced me to Borg and other Borg enthusiasts. A friend of mine told me that he learned about Borg through a few Mutuals during school breaks. A year before TikTok’s death grip on Gen Z was fully entrenched, Vogue, like many before it, spread organically across college campuses through word of mouth.
During the investigation process, we received saved Snapchat and highly filtered Borg photos dating back to early 2019. The image was typical of the moment. When Facebook albums were declining Snapchat and Instagram were platforms for documenting my college experience. People we weren’t friends with couldn’t see our Facebook albums, Snapchat stories, or Instagram posts, so unlike now, these small moments of campus life were visible to the whole world. It was not projected as it could be.
Don’t get me wrong, Borg was a spectacle when the Borg jug showed up at the party, but it was mostly for real life and followers. I’m posting my borg (and college experience) for. TikTok makes the college experience more visible.
like a borg sorority recruitment use with digital camera at the party, was just part of my college experience, but now it’s content. Campus life is set for him in 2020 as he shuts down for a year, during which time his TikTok influence grew. When campus life returned, the hysteria about what Gen Z was going to do was perfectly strong. Like Borg, if you’re anything like me, the novelty of being a Gen Z college student showing off quirks of college life that you might have previously thought was unique to your school. Likewise, during the pandemic, the college Facebook meme pages that were the touchstone of campus life when I was in college went out of fashion and were replaced by generic college meme pages on Instagram and TikTok. was given.
Borg’s popularity throughout our FYP highlights the ubiquity of the moment.
Had I seen hundreds of other college students denouncing Borg on TikTok, I might not have felt that way. nice and special A crisp January morning when I took my first bite.
