Tens of millions of viewers may get a glimpse of the singer’s philanthropic efforts when Rihanna takes to the Super Bowl stage for her highly-anticipated halftime show performance on Sunday.
Agreeing with her as a leader to empower black girls and women of color, and agreeing on the critical importance of preparing Caribbean countries like her Barbados for climate change. If she does, she’s hinting that she’s done more than a decade worth of work through her charity.Clara Lionel Foundation(opens in new tab) (CLF).
Rihanna founded a non-profit organization named after her grandparents in 2012. The foundation primarily focuses on climate resilience and justice initiatives in communities of color, collaborating with leaders most impacted, but least likely to be impacted by the climate change crisis. We focus on partnerships. We receive support from major foundations.A study found that a group of environmental justice groups she received only $18 million(opens in new tab) $1 billion awarded by environmental grantors. In 2022 alone, the CLF has awarded 18 organizations his $15 million in grants(opens in new tab) Advancing climate justice in the United States and the Caribbean.
“Much of the work of the Clara Lionel Foundation is focused on ensuring that the increasing frequency and intensity of climate hazards impacts all communities equally, including communities of color and island nations that are bearing the brunt of climate change. It’s rooted in the understanding that it’s not,” Rihanna said on the CLF website.(opens in new tab).
When to watch the 2023 Super Bowl halftime show if you only want to see Rihanna
So far, neither the NFL nor Rihanna has suggested that her philanthropy will affect her performance. Most viewers will be delighted to see a medley full of guest stars, including hits like “Rude Boy,” “Diamonds,” and “Umbrella.” I must be.
If her philanthropy isn’t mentioned, it’s worth remembering that the Super Bowl halftime show can be an awkward event for Black female performers, especially if they’re perceived as political. There is. Janet Jackson Endured the Long-Term Impact(opens in new tab) Justin Timberlake temporarily exposed part of his chest thanks to a “wardrobe malfunction” during a 2004 performance.(opens in new tab) It contained images related to the Black Panthers and Black Lives Matter movements.Rihanna previously declined an invitation to the NFL’s Super Bowl(opens in new tab)citing the league’s treatment of former 49ers quarterback Colin Kaepernick, who took a knee to protest police violence.
Regardless of what Rihanna featured in her performance, Lucas reminded Super Bowl viewers that the CLF is a foundation “on a mission to make the Caribbean the world’s first climate-tolerant zone.” One of its major initiatives is the(opens in new tab) Emergency preparedness to help communities better cope before natural disasters strike.
In 2021, the Foundation has awarded $7.5 million to more than 80 partners in seven Caribbean countries. This includes the Family Planning Association of Barbados, along with other clinics in the Caribbean that have received support to “strengthen” their facilities to provide sexual and reproductive health care before, during and after the hurricane. will be The CLF also recently launched a With/Stand climate pledge that anyone can sign.(opens in new tab).
“It is an invitation to the world to join us and support our vision of a climate-smart Caribbean,” Lucas said in an email.
“That type of leadership doesn’t exist in the legacy of what philanthropy is like.”
Isabelle Leighton, Executive Director, Donors of Colors Network, said:(opens in new tab), a cross-racial community of net worth big donors who have no formal affiliation with the CLF, praised Rihanna’s approach to philanthropy. It says that traditional giving strategies tend to “otherize” people of color and donate out of a “feeling of charity.” In contrast, the CLF points to statistics that her 95% of partners focus on or lead the women, youth, people of color, or Black, Indigenous, or LGBTQIA+ communities. increase.
“[Rihanna] She’s giving back to her home in a very bold way and making very public statements about how she invests in black women and girls,” Leighton says.
Last month, the CLF co-signed an open letter to philanthropy.(opens in new tab) We challenge foundations and grantors to collectively fulfill our $100 million commitment to the Black Feminist Foundation. The campaign launched in 2021 to support the Black Women and Black Feminist Agenda, which includes issues such as violence prevention, land resource rights, and food and water security.
Layton is thrilled that the Super Bowl could draw attention to the causes Rihanna stands for and the ways in which she supports them. I also understand that they may perceive us as another wealthy person doing a “grandstand” about our donation.
“This is one of those moments where you have to understand that you can’t please everyone,” Leighton says.
But for wealthy donors of color who come from humble backgrounds and can relate to Rihanna’s journey of using her wealth to empower her community, Leighton will make the Super Bowl a powerful moment to represent. wax.
“Leaders of color like Rihanna are here to show us what the new power system really needs to look like for the communities we model and are often left out of the decision-making process. It’s what you need,” Leighton says.
