2022 was the year of the “Crypto Bowl”. This is a quirky little nickname given to Super Bowl LVI due to all the cryptocurrency exchanges running expensive ads during the game.
So how many crypto commercials will air this Sunday at Super Bowl LVII?
zero. Not a single cryptocurrency company is advertising in the US during the Big Game of 2023.
Web3 and the Metaverse are still trendy in the tech world (don’t say “crypto”).
That hasn’t always been the case, according to Mark Evans, executive vice president of advertising sales at Fox Sports. According to Evans, According to Associate Press,(opens in new tab) Two crypto advertisers have booked Super Bowl spots, with two others “on the one-yard line”. FTX, one of the cryptocurrency exchanges in the world, collapsed. Soon after, a planned cryptocurrency Super Bowl commercial also collapsed.
Regarding Sunday’s crypto ad, Evans said, “There is absolutely no representation in that category that day.”
After crypto surged past its most ardent supporters in 2021, many cryptocurrency companies wanted to continue expanding into the mainstream and attracting more everyday people to invest. As the most watched annual sporting event in the world, it seemed like the perfect time to do just that. Crypto companies like Coinbase, Crypto.com, eToro, and FTX all paid him millions of dollars for a single ad spot during the 2022 Big Game.
Just months after these ads aired, the entire crypto market collapsed after the collapse of stablecoin Terra, creating a domino effect that brought many other crypto companies to bankruptcy.And in November, just nine months after the ad featuring Larry David aired at the Super Bowl, FTX bankruptcy.
And other Crypto Super Bowl advertisers aren’t as enthusiastic either.
Crypto.com, which is advertising the “Fortune Favors the Brave” Super Bowl featuring LeBron James and Matt Damon, dismissed(opens in new tab) 20% of employees in June.And last month, the cryptocurrency exchange was laid off another(opens in new tab) 20 percent of its workers.
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Cryptocurrency advertiser eToro aired a commercial featuring the song “Fly Me to the Moon,” which echoes the belief of crypto advocates that the prices of these digital currencies will continue to rise. let go(opens in new tab) The number of employees in July is 100.The company also discarded(opens in new tab) coming soon.
America’s largest cryptocurrency exchange Coinbase admired A Super Bowl commercial featuring a QR code bouncing on a cryptocurrency screen.But Coinbase faced unique challenges as a result(opens in new tab) Two layoffs, in June and last month, affected 20% of the workforce each time.
However, although cryptocurrencies do not exist, blockchain You won’t be totally beaten by this year’s Super Bowl. Web3 Game Company Limit Break schedule(opens in new tab) Run a Super Bowl ad that gives away 10,000 Digi University Dragon NFTs to viewers for free. Also, a Canadian cryptocurrency exchange called BitBuy planned(opens in new tab) In-game ads, but not aired in the US
Either way, the companies will be eager to appear in our roundup of the funniest post-game Super Bowl ads, so if you’re looking for a slightly safer investment in this Super Bowl, turn last year’s crypto blitz into joke fodder. Bet on some commercials. .
