If your marketing plan doesn’t include TikToks, YouTube shorts, and Instagram reels, can you really call it a marketing plan?
Video content is essential for driving early engagement. So growth expert Jonathan Martinez (formerly with his Postmates, Uber, and Chime) shares his four tactics for getting started.
- Take advantage of the Creator Marketplace.
- Produce short videos.
- Build lasting creator relationships.
- Cross-pollinate your video.
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“If you enter 2023 without a startup video content plan, you will be missing out on important resources to build brand awareness and reach more consumers,” wrote Martinez.
To find out more growth marketing tactics and strategies you can implement yourself, check out his five recent article series.
Thank you for reading TC+ again this week.
Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist
How to manage costly and compelling third-party cybersecurity risks
Image credit: Alexander Zubkov (opens in new window) / Getty Images
All early-stage startups rely on third-party vendors for some of their operations. Nobody wants to build a shopping cart, credit card processing, or identity verification app from scratch.
But with third-party data breaches becoming a regular occurrence, teams need to make managing that risk a part of their day-to-day operations, says co-founder and chief product officer of LogicGate. Jon Siegler writes.
“No matter how clean and tidy, reputational damage to an organization will continue to result in lost business,” he wrote.
After a record 2022, 8 investors explain why they’re ‘still day one’ in Africa’s startup ecosystem
Image credit: Natalia Ivanova (opens in new window) / Getty Images
Despite the recession, Africa has a record year in 2022. 1,100 investors have poured his $6.5 billion into startups in the region, reports Tage Kene-Okafor.
He interviewed eight investors to find out more about “why it’s driven so much trading volume when the world has been curbing collective enthusiasm for 2021.”
- Kola Aina, Ventures Platform General Partner
- Zachariah George, Managing Partner, Launch Africa Ventures
- Olumide Soyombo, co-founder of Voltron Capital
- Stephen Deng, Co-Founder and Managing Partner of DFS Lab
- Kalima El Hakim, Country Director, Plug and Play Egypt
- Future Africa Founding Partner
- Maya Horgan Famodu, Founder and Partner at Ingressive Capital
- Kyane Kassiri, Partner, RaliCap
Dear Sophie: Will a published article increase my odds of getting an O-1A or H-1B visa?
Image credit: Bryce Durbin/TechCrunch
Dear Sophie
I am the founder and CEO of a start-up company in Istanbul and have heard that articles in publications about entrepreneurs and start-ups are a big plus when applying for an O-1A or H-1B visa.
TRUE? Which publications are valid? Tier-1 or English? thank you for your help!
— Persistent in Turkey
Pitch Deck Deconstruction: Spinach.io’s $6 Million Seed Deck
Image credit: Spinach.io (opens in new window)
Before the pandemic, engineering teams typically started the day with face-to-face standup meetings to help members coordinate efforts and track each other’s progress.
Once those sessions are remote, Spinach.io has developed a service that integrates with project management tools like Jira and Slack, and online meeting tools like Google Meet and Zoom.
“What we were trying to do here is really solve a very specific use case for engineering teams following the Scrum Agile development process,” said Co-Founder and CEO Matan Talmi. .
Last August, Spinach.io raised a $6 million seed round. Here are the suggested materials they used:
- cover slide
- team slide
- problem slide
- mission slide
- product slide
- traction slide
- customer’s slide
- investor slide
- 18 month plan slide
- thank you slide
Think of your business model as part of your VC pitch
Image credit: Andriy Yalansky / 500px (opens in new window) / Getty Images
You don’t need an MBA to write a credible business plan, but if you want to attract investors’ attention, you need to show that you have a solid grasp of the fundamentals.
Haje Jan Kamps shares a framework for creating planning slides for a proposal focusing on five dimensions.
- Cost of sales
- customer acquisition cost
- lifetime value
- R&D expenses
- pricing model
“Breaking these numbers down and presenting them in the right way can greatly benefit the way you tell your startup story to investors,” he wrote.
