Prove to investors why now is the right time and you are the right company
when talking to investors, What (product), Why (mission), Where (if applicable), and How (strategy and go-to-market). But founders often ignore another important question: why now?
Why couldn’t you start a company five years ago? Why five years from now is too late? is related to something A good “why now?” company anchoring slide is a great addition to your story.
Successful companies typically have the following things in common: The right company, solving the right problem at the right time. Think of all the startups that emerged early in the pandemic that were solving specific problems related to accessing healthcare or hosting conferences.
It creates a sense of urgency by showing that you know why you are launching now as opposed to other times. Investors don’t want to miss businesses that are solving what they see as pressing problems. It’s your job to highlight how your company can address these issues and why now is the right time to do so.
