Apple’s oft-rumored and yet-to-be-confirmed mixed reality headset is said to be unveiled in June at the company’s annual developer conference. AR/VR headsets he seems to have been working on since 2015. It was supposed to be announced in June 2022, but was postponed to January of this year, then again to “spring” and pushed again until June.
Of course, this information is all unconfirmed rumors, so only Apple really knows if this number of delays actually happened inside Cupertino. In short, this took a long time, but there is still work to be done.
The latest delays are due to hardware and software issues that need to be resolved. The latest postponement decision is said to have been made earlier this month. The device will be unveiled at Apple’s WorldWide Developer Conference (WWDC) in June, but is expected to be available “later this year.” Today’s report warns that “timings can change at any time,” so keep that in mind. On the other hand, Apple “intends to bring the device to market by the end of 2023 if possible,” which shows it’s worth it.
A mixed reality headset will be Apple’s “next big initiative,” according to the report. We can say that this is the next product category that we want to make profitable to reduce our dependence on iPhone sales. 50% or more of your income. There’s nothing wrong with that, of course, but it remains to be seen if Apple can work enough magic to make this whole idea seem worthwhile to mainstream consumers. All headsets have failed so far. Apple, of course, has a track record of innovating to make new products “just work” where their competitors have struggled, so let’s see what happens. Again, it looks like the company plans to charge around $3,000 for the headset. This makes it pretty niche by default.
The headset could be the hero product of the year reportedly marked by no drastic changes to the Apple Watch, AirPods, or iPad. The headset is said to have a “Mac-grade” M2 chip, a pair of 4K VR displays, and a “rich set of cameras” for AR. It also runs new software called xrOS (short for “Xtended Reality”).
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