Getty Images | Samuel Colm
The platformer’s report yesterday said CEO Elon Musk was going to boost his tweet after his post about the Super Bowl got fewer views than a tweet from President Biden. , he had Twitter engineers set up a “special system.”
Biden’s tweet in support of the Philadelphia Eagles got 29.1 million views, while Musk’s now-deleted tweet in support of the Eagles got just 9.1 million views. A few hours after the Eagles’ loss, Musk’s cousin James Musk posted a message on Twitter’s Slack, calling out “people who can build dashboards and write software” to “problems with engagement across platforms. The report states that it asked for help in “debugging the James Musk’s Slack message reportedly called the situation “highly urgent.”
Additionally, Elon Musk “flew a private jet into the Bay Area on Sunday night to seek answers from his team.”
“Late Sunday night, Musk spoke directly to his team,” the platformer wrote. worked overnight to investigate and test different hypotheses as to why Musk’s tweets aren’t reaching as many people as we hoped.Find a possible solution.”
fix it or get fired
Earlier this month, Musk reportedly fired an engineer who tried to explain why his tweets were getting fewer views. According to the platformer’s report, Musk’s “deputy told the rest of the engineering team this weekend that if the engagement issues weren’t ‘fixed’, they would all lose their jobs, so further layoffs were expected.” threatened.
A solution was found by Monday. Musk’s new reach was immediately noticed by users with a default “For You” feed that wasn’t limited to the accounts each user followed.
“Twitter users opened the app and noticed that their ranked timeline was overwhelmed with Musk’s posts. After threatening to fire them, they have the benefit of Musk and Musk alone—unprecedented before—by promoting his tweets to his entire user base.” It is based on interviews with corroborated people.”
The engineer said that “Musk’s reach may have decreased because he’s been blocked or muted by so many people in recent months,” but the relatively low view of Musk’s There may have been technical reasons.
“Twitter’s system has historically promoted tweets from users who post well-performing to both followers and non-followers of the For You tab. Musk’s tweet was supposed to fit that model. “But it only showed about half the time some engineers thought it should. Based on some internal estimates,” wrote Platformer.
Musk has tweeted about his view count many times. The Twitter owner and CEO temporarily made his account private a few weeks ago, saying that he wanted to “test whether we see more private tweets than public ones.” rice field.Shortly before the Super Bowl, he I have written That Twitter addressed an issue where “fanout services for following feeds were overloaded when tweeted, resulting in up to 95% of tweets not being delivered at all.”
Musk Gets ‘Power User Multiplier’
To increase the views of Musk’s tweets after the Super Bowl, Twitter engineers “deployed code that automatically ‘greenlights’ all of Musk’s tweets. In other words, Musk’s tweets bypass his Twitter’s filters designed to show people the best possible content. The algorithm artificially multiplied Mr. Musk’s tweets by a constant score of 1,000, which made his tweets rank higher than anyone else in the feed,” the platformer wrote.
It’s called the “Power User Multiplier” internally, but “applies only to Elon Musk.”It’s called “Bypass[es] Otherwise, it’s a Twitter heuristic that prevents one account from being overwhelmed,” the platformer wrote in its For You ranking feed.
Musk after change posted a meme It shows that he was aware of his tweets being pushed into people’s feeds. The meme tweet he got 148.9 million views. According to Platformer, Musk’s account multiplier has since been lowered a bit, so he’s now under 1,000.
“Um… please be patient while we adjust the ‘algorithm’,” Musk said. I have written Subsequent tweets received 54.8 million views.
Musk made himself CEO of Twitter after acquiring the company in late October, but said he did not intend to hold the job indefinitely. “Towards the end of the year, it should be a good time to find someone else to run the company,” Musk reportedly said today. said it wanted to make sure it was in a “stable state.”
