Meta Verified will require separate Facebook & Instagram subscriptions, will keep verifying ‘notable’ users

Meta has released detailed information about a new service known as New Service. meta-validated.

According to a new support page and prompts published by the company on Thursday night, Meta has officially announced its waiting list(opens in new tab) For users looking to sign up for a paid verification service. Facebook and Instagram users can sign up now to get notified when the feature is enabled in their country.

However, digging deeper into these pages reveals some interesting information about the service that we currently know about. For example, when Meta founder Mark Zuckerberg broke the news about Facebook and Instagram’s paid authentication services over the weekend, he offered $11.99 a month if you signed up via the web and Said it costs $14.99 per month. (Subscribers also receive other bonuses, such as access to human support, increased visibility, and account impersonation protection.)

What Zuckerberg didn’t mention at the time was that each platform profile would require a separate subscription. $, iOS costs $29.99 per month.

Meta also distinguishes Meta Verified from Twitter’s own version of its paid verification service, Twitter Blue, in a rather notable way. Facebook and Instagram support pages, at least for now, not only allow currently authenticated users to keep their verified badge, but also allow “notable” users to Continue(opens in new tab) To application(opens in new tab) For verification, we use the old free method.

Facebook also got a new prompt. noticed(opens in new tab) By social media consultant Matt Navara. When the verified badge is clicked, a message will appear on already verified profiles to let the user know that these checkmarks now have a different meaning on the platform.

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You will see the message “Verified badge updated”. “The verified message means the account has been verified with a government ID, which may not be well known.”

Additionally, the Verified Badges support page makes updates more visible.

“Verified badges are tools that help people and brands find real accounts,” reads the new Instagram help page(opens in new tab)“We have confirmed that when an account has a Verified badge, it represents who it is. The Verified badge is not a symbol of importance, authority, or subject matter expertise. We do not use the Verified badge to endorse or endorse any public figure or brand.”

It’s clear from the wording on these pages that Meta is experimenting with implementing Meta Verified. The idea of ​​offering verified badge subscriptions on social media is fairly new. And, frankly, such products are not very successful yet.For example, of the hundreds of millions of Twitter users, only about 300,000 sign up For paid verification subscriptions.

Moreover, with the redefinition of the certification badge, cause Regarding platform problems fake accountfake account escape So far, the platform’s revenue from brand advertising has far exceeded that from its subscription service.

Will Meta find a sweet spot for such a service? It looks like we’ll find out soon enough when Meta Verified begins rolling out this week.In fact, users in Australia and New Zealand are sign up(opens in new tab) Now for meta-validation.