Google launched the Pixel Watch last year, with prices starting at $349 in the US.But how much does it cost the company to make a smartwatch? Today’s new report from counterpoint research That’s exactly what I’m focusing on. After further analysis, we found the total bill of materials (BoM) for the Pixel Watch to be $123.
This figure does not include R&D and marketing costs. Samsung is the main economic beneficiary, accounting for about 20% of the BoM cost thanks to its supply of chipsets, LTE transceivers for LTE-capable models, and “other paired components.” There is a processor and memory from Kingston.The combined cost of the two processors and memory accounts for about 27% of the BoM.
The second largest supply-side beneficiary is BOE, which sells custom 1.2-inch OLED displays to Google. This equates to his 14% of BoM. The GPS chip is provided by Broadcom, as is the Wi-Fi/Bluetooth combo chip, and STMicroelectronics provides the necessary components to support eSIM and Google Pay.
The 6-axis inertial sensor and digital compass are also from ST Microelectronics, and the heart rate monitoring system uses parts from Texas Instruments.
If you want to learn more about the Google Pixel Watch, don’t miss our full review!
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