What you need to know
- Youtube TV has announced a new price increase for its basic subscription.
- The base price for this service will increase by $8 from $64.99 to $72.99 per month.
- The last time this service increased was in 2020, with a $15 price increase.
- YouTube TV originally launched in 2017 and costs just $35/month.
The streaming industry has certainly changed over the years, and the biggest feature is rising costs. To keep up with the competition, YouTube TV has announced that it will increase its base price from $65 to $73 per month.
The $8 price increase goes into effect Thursday for new members who sign up for the service. However, for those who have already subscribed to YouTube TV, the new prices will not apply until April 18th.
As to why, the YouTube TV team said on Twitter that the increase could be attributed to the fact that “the cost of content has risen,” which could help the team invest in “quality of service.” I explained that there is.
New members will see this new price today, while existing members will see this price change starting April 18th. Additionally, we are reducing the price of the 4K Plus add-on from $19.99/month to $9.99/month.March 16, 2023
The price change has one benefit, YouTube TV’s 4K Plus add-on is halved in price, now just $10/month. This brings back the introductory price and includes perks like downloads for offline viewing and unlimited simultaneous streaming over Wi-Fi. This also means that users who have already paid for the add-on will have their total subscription reduced by $2.
YouTube TV recently introduced a new multi-view feature just before March Madness, allowing users to watch up to four different streams at once. YouTube TV will also give users access to his NFL Sunday Ticket through a partnership announced last year, but the team claims it has nothing to do with the new price increase.
This price increase is due to significantly higher content costs and not specifically new soccer offerings. lmk if you have any other questionsMarch 16, 2023
YouTube TV’s $73 is more than double its original launch price of $35, making it even closer to the cost of regular cable. That makes it more expensive than Hulu + Live TV, which has increased its price to $70 per month in 2021.
On-demand streaming services like Netflix and Disney+ are also undergoing price changes and improvements. And while the days of cable TV are coming to an end, we seem to be creeping up on the prices as the cost of streaming services rises.
