What you need to know
- WhatsApp has discovered that it is releasing a new feature for random users.
- The messaging platform has an official chat account similar to Telegram.
- The new channel aims to bring you news, features, updates and tips for WhatsApp.
Meta-owned WhatsApp is rolling out new channels for iOS and Android users.
As pointed out by WABetaInfo, WhatsApp has introduced official chat threads for its Android and iOS messaging platforms. A random user seems to be getting a new official channel in their inbox, and according to WABetaInfo, that’s currently the only way for users to experience the new official her WhatsApp chat.
The key to our new chat account channel is to stay on top of new updates, news, features, and tips for getting the most out of our messaging platform. This feature has been in testing for some time on both Android and iOS platforms.
Random users who received the official channel were greeted with WhatsApp’s popular disappearing message feature, with an accompanying image containing a brief description of what it does. A screenshot shared by WABetaInfo clearly shows what to expect when the new official his WhatsApp account channel is widely available on his Android devices, WhatsApp desktop, and iPhone.
The new official account is a sophisticated move away from the Meta-owned messaging platform and can be used to raise awareness of the platform for new users. Chat accounts can also help prevent users from falling prey to phishing and scams by increasing awareness of new features. Apart from new features, tips on using the service are also useful for the same consumers.
New channels have a verified badge that indicates the account is legitimate. Still, for WhatsApp veterans who may not want to bother with their accounts, the messaging platform offers options to archive, mute, or block official chats.
Having an official channel is well known in messaging platforms. WhatsApp rival Telegram has had it for some time. It also offers similar features such as providing updates, introducing new features for regular and premium users, etc. Still, Meta’s WhatsApp offers similar features to its competitors and often better than them. It’s good to see you keep your users engaged by providing functionality.
The update has been seen with random WhatsApp users on iOS and Android devices, indicating that WhatsApp is gradually rolling out to a limited number of users. The messaging platform may announce details of new features in the coming weeks.
