Dodge rolls out a Ram EV concept, and it’s a high-tech reimagining of the pickup truck

America’s third most popular truck line-up, the Dodge Ram, is about to come in EV form.

The bold new concept car unveiled for CES by parent company Stellantis on Thursday will be announced as an official Ram production model to hit the roads “in 2024,” according to a press release, with more details “coming soon.” It’s scheduled.” Mon. ”

The name they go by is “Ram 1500 Revolution” and I doubt if it has anything to do with the revolution that actually happened in the Spanish city of Granada in 1500, but you’ll never know.

Point is, whether or not this truck is truly “revolutionary,” competitors have already overtaken Dodge, so the Stellantis needed to go big with at least its flagship EV pickup.Ford’s F- The 150 Lightning started production last year. The Chevrolet Silverado EV will go into production in the coming months. And with Rivian pickups already on the road, not to mention the Tesla Cybertruck, the 800-pound gorilla in the room, reportedly about to go into production this year, the Dodge looks a little dated. was

Interior of new EV truck


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But with this concept Dodge comes out swinging. Ford and Chevy EV pickups pretty much live up to our preconceived notions of what a big, meaty pickup should look like. The Ram isn’t a full Cybertruck, but it does have a slightly more prominent neck than its main competitor, showing a high-tech looking design that clearly shows this isn’t just another Ram. , the designers of the 1500 Revolution “set out to revolutionize the pickup truck segment by creating an ultra-modern concept that exudes heroic strength.” Check it out.

As far as function and doohic are concerned, the new Ram concept is full of them. His AI-powered in-vehicle personal assistant with voice commands, unique trip planning system ‘My Day’, button-activated cabin modes like ‘productivity mode’ and ‘party mode’, augmented reality head-up display and more. I have. A driver’s peripheral vision, an “intelligent storage” system that assesses whether it can actually hold the gigantic toolbox you’re trying to carry, smart home integration, and an external movie projector for movie nights.

It also has a feature called “Shadow Mode”, but it’s just a concept. This allows the driver to get out of the truck, walk behind it with an unmanned truck, and follow voice commands like a well. trained dog. This is a bit of a surprising feature, but it could actually be one that every car should have had a long time ago.

Front grill of new EV pickup truck


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But it’s a design meant to make a clear statement. From the animated (yes, animated) LED emblem on the front, to the unmistakable Dick Tracy-ness throughout, and the promise in the 1500 Revolution press materials, this is the ‘Where we are on our electrified journey’. It’s a direct indication of where we’re headed.” It’s clear that Stellantis and Dodge aren’t calling it into their ongoing company-wide electrification.



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