BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, Virginia., January 10, 2023 /PRNewswire/ — BBB National Programs today announced the 91 panel pool members for the 2023 National Advertising Review Board. It is the appeals body of the self-regulatory system of the US advertising industry.

Panel pool members of the National Advertising Review Board are selected for their reputation and experience in their field, provide independent peer review to ensure the truthfulness and accuracy of national advertising, and provide a voluntary approach to self-regulatory decisions. helps promote compliance.

Established in 1971, the National Advertising Review Board conducts appellate review of decisions of the National Advertising Division and the Children’s Advertising Review Unit of the BBB National Programs. In more than 90% of decisions, companies voluntarily adhere to advertising recommendations. If an advertiser fails to make good faith efforts to modify or discontinue a recommended advertisement, the case will be referred to the appropriate regulatory authority. These advertising programs are three of over a dozen self-regulatory, accountability, and dispute resolution programs of the independent non-profit BBB National Programs.

The 2023 Panel Pool Members will include 91 distinguished leaders from three different categories.

• Domestic advertiser
• Advertising agency
• Public Membership (scholars and other members of the public sector)

The National Advertising Review Board Appeals Committee is generally composed of five members from a pool, each committee including three National Advertising Representatives, one Agency Representative, and one Public Sector Representative. will be

Nominations for panel pool members of the National Advertising Review Board are made by the Association of National Advertisers (ANA), the Association of Advertising Agencies (4A’s), the Advertising Federation of America (AAF), the Interactive Advertising Bureau (IAB), and the BBB National Program. will be split. The initial term shall be her two years, and each member shall be entitled to two further terms of two years for which she may be reappointed. This year, 22 new members joined her 69 members, returning to their prominent roles.

“This year, we are grateful to our industry association partners, including the Interactive Advertising Authority, for nominating a diverse and highly talented panel pool of members for the 2023 National Advertising Review Board.” Eric D. Laychin, President and CEO, BBB National Program. “We are honored to welcome his new and returning distinguished panel pool member to his 2023 role in helping resolve truthful controversies in advertising and increase consumer confidence. increase.”

Below is a list of the National Advertising Review Board panel pool members for the 2023 BBB National Programs.

New panel pool member

new public member

• Jeffrey J. MaciejewskiPhD, Professor, Department of Computer Science, Design and Journalism, Creighton University

new agency member

• Celeste CastleEVP, Research and Measurement Officer, Amplifi united states of america
• David Laneco-founder, partner, LevLane
• Peggy NordeanCEO, Starmark
• Andy PlayFounder and CEO, Praytell
• Sharon Tarak VogelpohlPresident and CEO, MHP/Team SI

New advertising member

• Lynn BatronVice President, Global Consumer Marketing, Gen Digital Inc.
• Laura BrewwickSenior Vice President, Marketing, serta simmons bedding
• Stephen CasselChief Marketing & brand officerPoint32Health
• Matt CasseltonVice President, Marketing and Consumer Engagement, Trinity Health
• Jill CressChief Marketing and Experience Officer, H&R Block
• Nicole DuboseSchlotzsky’s, Vice President and Head of Marketing at Focus Brands
• Rebecca DukeMondelez International, Head of Portfolio Marketing, Platforms and Partnerships
• Fernando HerreraVice President of Imaginarium & Marketing, Sun-Maid Growers of California
• Yvonne KinserVice President of Marketing and Innovation, Avocado Fromm Mexico
• David LeeGlobal Senior Director of Licensing and Cultural Marketing, Kellogg
• Linda LeeChief Marketing Officer, Food & Beverage, Campbell Soup Company
• Phil McWatersSenior Vice President, Global Personal Health Care, Procter & Gamble
• Kevin L. MillerChief Marketing Officer, The Fresh Market
• Brad MoranchekHead of Global Integrated Media, Kimberly-Clark Corp.
• Dana ParisCanidae Pet Food, Chief Marketing Officer
• Chris PhillipsVP, Branded Content Sales and Strategy, Realtor.com

Reinstatement of public members

• jenny bushhornPractical Assistant Professor, Advertising Program Manager, Texas State University
• Margaret (Meg) C. CampbellProfessor of Marketing, President Anderson Chair of Business Administration, School of Business, University of California, Riverside
• Debra (Debbie) M. DesrochersBS, MBA, Ph.D., Senior Lecturer, Management, Research Director Management, Marketing, Business & Society, Center for Business, Organization and Society (CBOS), University of Bath
• Allen GarciaAssociate Professor of Digital Art, Cybill T. & J. Frederick Patten Endowed Professor, LaPIXEL Digital Art & Media Academy Director, IdeaSpace Designer/Facilitator, Department of Arts and Media – Digital Art Program, Louisiana State University Shreveport
• Nancy J. GrayClinical Assistant Professor, WP Carry School of business Arizona State University
• Timothy HendrickAssociate Professor, School of Advertising, Journalism and Mass Communication, San Jose State University
• Doctor Glynis M. JohnsonAssistant Professor – Marketing, Morehouse College
• Alice KendrickProfessor of Advertising, Southern Methodist University
• Peg MurphyAssociate Professor, Communications Department, AAF AdClub Advisor, Columbia University Chicago
• Joel M. NicholsMBA, Assistant Professor, Department of Journalism and Strategic Media University of Memphis
• Daniel John FridayBoard of Education, AAF, Advertising Instructor, Washington State University
• Larry PowellProfessor, Lindsey + ASP Advisor, Advertising and Public Relations, Gaylord College, University of Oklahoma
• Jan LeBlanc WicksProfessor and Vice Chair, School of Journalism and Strategic Media, University of Arkansas

Reinstatement of agency members

• Wendy AldrichExecutive Vice President, Managing Partner, Universal McCann
• Michael BasicFounder and CEO, accelerator solutionLLC
• Brad BennettChief Firestarter, Wildfire
• Scott BischoffSVP Client Director, Canvas World Wide
• Allen BosworthPresident, EP+Co
• Laura Jean BrackenPresident/COO, Palisades
• Dean BroadheadCEO, Broadhead.
• Jeffrey Buntin Jr.President and CEO, The Buntin Group
• Brad CasperCEO, Heart and Soul Marketing
• Jason ChebibGM, Americas, System1
• Brandon CookGlobal Partner, Global Chief Marketing & Reputation Officer, FCB
• Stephanie CrockettPresident and COO, Mower
• Steve EricFounder and President, Erich & Kallman
• Faye FergusonCo-Owner and Co-CEO, barrel communication
• Marina FilippelliCEO, Orci
• Carrie HatchManaging Director, Hart MDB+
• Patrick KissChairman, BSSP
• Jeff LarsonPresident/COO, Mediaassociates
• Victor LeePresident, Advantage Unified Commerce, Advantage Solutions
• Luis Miguel MessianuFounder, Creative Chairman and CEO, Alma
• Bob MorrisonCEO, Morrison Agency
• Christa Nicholsonpresident, motivation
• Ingrid Otello SmartPresident and CEO, Casanova// McCann
• Dave RonkMarketing Engineer, Shipyard
• Chairman and Chief Customer Officer Tom Stein said: Stein IAS
• Duff StewartCEO, GSD&M
• Meredith VaughanCEO, Vladimir Jones
• Aaron WaltonCEO, Walton Isaacson

return advertising member

• Nicole AppleCo-Chair of ANA Agency Relations Committee, Former Head of Global Strategic Agency Management at Kimberly-Clark Corporation
• Homi BattiwalaSenior Marketing Director – Global Marketing Excellence, PepsiCo Global
• maya battleDirector, Marketing Intelligence, Macmillan Publishers
• Adam BenaroyaDirector, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health
• Katrina BotCapri Holdings Limited, Senior Director, Global Strategic Sourcing
• Dennis BudniewskiDirector, Marketing, Agency Strategy and Production Transformation, Verizon
• Amy VitelSenior Marketing Manager, Performance Media, Cox Automotive
• Charles ChappellVice President of Innovation and Research and Development, The Hershey Company
• Michael CruzVice President of Marketing, National Cycling League
• Olivier Fleurot, Ph.D., Global Vice-President, Research, Development & Innovation, SC Johnson & Son, Inc.
• John FredetHead of Brand and Marketing, Corporate Affairs, Con Edison
• catherine freeleyMedia & Digital, Global Head of Procurement, Novartis
• Linda GaribDirector, Brand and Corporate Communications, Walters Kluwer
• Daniel GranzFormer Global Head of Sponsorships and Strategic Partnerships, AIG
• Lee ShayGlobal CRM & Digital Experience Acceleration Lead, Johnson & Johnson Consumer Health
• Alia Kemet, Senior Vice President, Global Creative & Digital Transformation, McCormick & Company, Inc.
• Valerie WrightFormer Manager, Broadcast Production, Verizon Communications
• Jim Rowepresident, lip bang
• Ian McDonaldGlobal Category Manager, Marketing Procurement, Edgewell Personal Care Brands
• Renee Milliaressis, Chief Media Officer, Colgate-Palmolive
• Jason Moros Vice President and Head of Integrated Marketing Edison properties
• Gary P. OsifchinCMO and GM, US Hygiene, Reckitt Benckiser
• Justin ParnellVice President of Marketing, Strategy and ESG, Mondelez International, Inc.
• Simona Lovesat ButlerSenior Director, Global Sourcing – Media, Visa
• Erin SilverDirector, Social Media and Growth Marketing, Exclusive Resorts
• Amy SpiridakisTarget Corporation, Vice President of Marketing
• Kwan ImDirector, Head of Global Agency Management, Citi
• Doug ZarkinVice President, Chief Marketing Officer, pearl vision

Learn more about the National Advertising Review Board here.

About the BBB National Program:BBB National Programs are where businesses build consumer confidence and hear their voices. This nonprofit creates a leveler playing field for businesses and a better experience for consumers through the development and provision of effective third-party accountability and dispute resolution programs. BBB National Programs oversee more than a dozen leading national industry self-regulatory programs, providing business guidance and support in advertising, children’s marketing, dispute resolution, auto warranties, privacy, and emerging areas. For more information, visit bbbprograms.org.

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