Popular short-form video hosting service tick tock was fined €5 million (approximately $5.4 million) by the French data protection regulator for violating the cookie consent regulation. It is the latest platform to face similar penalties after 2020, after Amazon, Google, Meta and Microsoft.
“tiktok users[.]com failed to refuse cookies as easily as it accepts them, and was not informed in a sufficiently precise manner about the purposes of various cookies,” the National Freedom of Information Commission (CNIL) said in a statement. said in
Regulators Conducted Several Audits Between May 2020 and June 2022, ByteDance-Owned Company Offers Easy Option To Decline All Cookies Instead Of Accepting With One Click He said he discovered that he didn’t. The “refuse all cookies” option was introduced by TikTok in February 2022.
“Making the opt-out mechanism more complicated would actually discourage users from refusing cookies and encourage them to prefer the ease of use of the ‘accept all’ button,” the CNIL argued. Alleged that it violated French data protection law.
It further accused TikTok of failing to inform users of the purpose of storing such cookies on their systems when visiting TikTok.[.]com. The company has since fixed the issue.
Cookie consent banners have become increasingly popular since the EU’s General Data Protection Regulation (GDPR) came into force in May 2018, but companies are using illegal dark patterns to trick users into becoming more It has been observed repeatedly that they share a lot of information.
Under the law, websites must withhold all third-party cookies and trackers that may be used for behavioral advertising or collecting analytics information until explicit permission is obtained from the user.
The development comes weeks after the CNIL penalized Apple for violating the EU’s ePrivacy Directive before obtaining iPhone users’ consent before using their IDs to display targeted ads on the App Store on iOS 14.6. It was also done later.
