Amazon is quietly piloting a new tier of Prime membership in India, offering customers popular perks like free two-day delivery and standard-definition, ad-supported Prime Video at lower prices. increase.
A new tier called Prime Lite is now available for select customers at a discounted price of $12 (INR 999) per year. This is a cost-effective alternative to the regular Prime Membership at $18 (INR 1499) per year or $2.20 (INR 179) per month. [H/T OnlyTech]
Amazon’s Prime membership has been available in India since 2016. The price was $12 a year for a while, but the company said he will raise the price to $18 in December 2021. Moon.
Amazon lists Prime Lite membership benefits on its website.
Amazon has posted Prime Lite membership benefits on its Indian website and included a new tier on its terms and conditions page.
The new service comes just weeks after Amazon launched Prime Gaming in India. Gaming-centric services complement Amazon Prime and Prime Video subscribers.
The company did not respond to a request for comment on Saturday.
