Musk’s Twitter continues its downward spiral. up to date? The platform is reportedly offering to match advertisers up to $250,000 in a desperate plea for ad buyers to come back. wall street journal.
The $500,000 ad must run in full by February 28th for brands to benefit from the incentive. This isn’t the first time Twitter has tried to lure advertisers back, and in December, he offered $500,000 in free advertising to brands that spent $500,000 on top of the $1 million cap.
Twitter should monetize adult content
Social media platforms have lost many of their top advertisers since Musk took over. This is a big blow considering that 90% of Twitter’s revenue comes from advertising. Media Matters reported that in November, just one month after Musk’s reign began, 50 of the top 100 advertisers fled the platform. Some advertisers have quietly reduced their ad spend, while Chevrolet, Chipotle, Ford, Jeep and others have issued statements about their withdrawal decisions.
Twitter also announced that it would re-allow political ads on its platform after banning them in 2019.
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The next thing you know is that Twitter is recruiting sign-winners to win back advertisers.
