Klaviyo (opens in new tab) was founded in 2012 by two entrepreneurs, Ed Hallen and Andrew Bialecki, who decided to build a platform for doing email marketing. (opens in new tab) Easier for online retailers. From the beginning, the company focused on building integrations with popular e-commerce platforms such as Shopify, BigCommerce, Magento and WooCommerce. Extensive integration has allowed Klaviyo to build a large customer base in a relatively short period of time.
Klaviyo has raised hundreds of millions of dollars from venture capitalists to fuel its growth. In August 2022, Shopify, the world’s largest e-commerce software vendor, named Klaviyo as its preferred email marketing partner and invested his $100 million in the company.
Over 100,000 e-commerce brands worldwide use Klaviyo for their email and SMS marketing. The company employs over 1,000 of his employees in the United Kingdom and the United States, where it is headquartered.
Klaviyo: Plans and Pricing
Klaviyo is a freemium tool. That means it has both a free plan and a premium plan. The free plan is fairly limited, supporting up to 500 emails per month to 250 subscriptions. A premium plan is required to take full advantage of this platform.
You can purchase a plan that gives you access to email marketing tools only, or a separate plan that gives you access to both email and SMS marketing tools. You will be charged a monthly fee. Pricing depends on the number of contacts supported. Email Only starts at $45 / £45 / AUD$65 per month for 1,000-1,500 contacts, while Email and SMS costs $60 / £60 / AUD$90 per month for the same number of contacts.
To give an example of price increases with number of contacts, for 5,000 to 5,500 contacts $110 / £110 / AUD$165 per month for email only, $125 / £125 / AUD$195 per month for both email and SMS costs. Email only costs $175 / £175 / AUD$265 per month for 10,000 to 10,500 contacts and $190 / £190 / AUD$275 per month for email and SMS. Klaviyo is fairly costly for companies dealing with large numbers of contacts.
Each plan provides a certain number of SMS/MMS credits each month, and you can purchase more if you exceed the limit. According to our Terms of Service, Klaviyo does not offer refunds after purchase.
Klaviyo: Features
email marketing
With over 4 billion active email users, it’s one of the best mediums to reach your customers. E-commerce brands use email to reach customers with marketing campaigns. Klaviyo provides a platform to help you do just that. Send emails to all your contacts with the click of a button using our platform.
Creating great email marketing copy can be difficult, so Klaviyo offers a collection of pre-built templates designed by experts to help you. You can choose any template and customize it to match your brand. Save and reuse again and again.
You can find over 100 templates for different use cases such as newsletters, cross-selling, welcome messages, and more. You can also find templates for automated transactional emails such as cart abandonment, restock updates, order and shipping updates, and more. This way, ecommerce brands don’t have to stress about creating compelling email layouts from scratch.
Because your online store syncs directly with Klaviyo, the platform offers a unique email marketing feature called Dynamic Product Feed. You can send each contact personalized product recommendations based on previous interactions with the store, such as frequently viewed product categories and purchase history. Just drag and drop the dynamic product feed module into your email window and you’re good to go. This way, each contact can see different recommended products they are likely to purchase. This is a more effective marketing strategy than sending the same product recommendations to all your contacts.
Klaviyo also offers artificial intelligence-powered tools to help you craft the right email subject line based on your brand, product, and the goals you demonstrate in your campaign. Therefore, it has a significant impact on your brand’s email open rate.
With over 5 billion SMS users worldwide, it’s a marketing channel that’s hard to ignore. Klaviyo makes it easy for brands to send her SMS campaigns to their customers. You can send different types of messages such as product announcements, restock alerts, welcome offers, coupons, and more. Klaviyo allows you to set up automated transactional messages such as order and delivery confirmations.
You can also keep two-way SMS conversations through Klaviyo. Customers can therefore contact you and get feedback from the same number they use to send messages. We can respond to inquiries.
It’s not enough to just run an email or SMS marketing campaign. They should be monitored regularly to ensure that they are producing the intended results, and adjusted if they are not. Klaviyo provides a dashboard that allows you to monitor your campaign performance without problems. You can view important metrics such as open rate, click-through rate, and bounce rate. You can easily measure your return on investment by being able to view the total number of orders and the corresponding revenue generated from your campaigns.
Klaviyo gives you all your campaign stats in one report, so you don’t even have to leave the screen you’re working on. You can use charts to visualize campaign performance, making metrics easier to understand. You can even set up custom schedules to receive automated reports that you can share with your employees and other stakeholders.
The platform offers dozens of pre-built reports that can be generated for your brand. For example, you can generate an average order value report or an abandoned cart rate report with the click of a button. These reports make it stress-free and easy to monitor all aspects of your brand’s performance.
Before we can send messages to email addresses and phone numbers, we need to collect them. Sending messages to random addresses and numbers constitutes spam and should be avoided at all costs. The good news is that Klaviyo lets you create a signup form to collect your email address and phone number so you can get consent to send marketing messages. You can embed the form into your website. Addresses added to the form are automatically added to your Klaviyo contact list.
Klaviyo allows you to customize the appearance of your forms to a great extent. For example, it can be a pop-up form, a flyout, or a static form on your website. For pop-up forms, you can choose when to display them. For example, after 5 seconds of page load, or after 50% scroll of the page. You can customize the colors of your form to match your brand and website to make it more appealing to your visitors. You can run A/B tests on different styles of forms to see which one performs the best and adopt it.
Klaviyo: Interface and Usage
Signing up for Klaviyo is easy. You will need to provide some important details such as your email address and phone number. The onboarding process after signing up is also easy. You will need to connect your Klaviyo account to the platform that hosts your e-commerce site (such as Shopify) and answer questions such as your marketing goals and number of contacts.
Klaviyo has an intuitive interface that is easy to navigate.The functions are neatly arranged on the left side of the dashboard, making it easy to switch between different functions. A slight downside is that Klaviyo has a lot of features, so it takes a lot of time to get used to the platform.
Klaviyo: Support
We have received many complaints from our customers regarding Klaviyo support.The platform offers direct support through email and live chat (opens in new tab), and customers were both dissatisfied with the long wait times. With no phone support and reported long wait times for live chat support, Klaviyo’s customers rarely get immediate responses to their queries.
Klaviyo: Competition
One of Klaviyo’s most notable competitors is OmniSend (opens in new tab)is a similar platform designed for e-commerce businesses. You can find similar email and SMS marketing features on both platforms, but Omnisend is more affordable than Klaviyo.
Klaviyo: Final Verdict
Klaviyo is a great marketing tool for e-commerce brands, allowing you to seamlessly interact with your customers through email and SMS. With this platform, you don’t have to stress about managing your marketing efforts to drive sales. A few drawbacks, especially for smaller retailers, are complaints about Klaviyo being fairly expensive and poor customer support.
List the best online marketing services.
