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The explosive popularity of online guest reviews on numerous review platforms makes it essential for hotels to employ reputation and review management software to benchmark guest satisfaction. This technology category has seen growth over the last decade and in annual revenue he could generate $1.3 billion.
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Online guest reviews on public platforms such as TripAdvisor, Booking.com, Expedia, and Google have disrupted traditional comment card surveys, once a common way for hotels to collect guest feedback. Reputation and review management software has made it easier for hotels to quantify guest satisfaction and identify areas for improvement, making it essential for hotels to adopt this technology solution.
According to data insights shared in our new report, Hotel tech Benchmark: Reputation and Review Management 2023, approximately 43% of hotels worldwide (equivalent to approximately 45% of global hotel room supply) It has a reputation and review management system as part of the stack. This allows you to manage public perception and benchmark performance.
While some companies are dedicated to providing reputation management solutions for hotels, there are also several that serve multiple industries. Market penetration into the hospitality industry is concentrated among the top 10 vendors.
A new report by Skift Research outlines the market size and growth potential for reputation and review management software in the hospitality industry.
What you can learn from this report
- Current and Future Growth Potential for Reputation and Review Management Software
- total market penetration
- Market penetration of top vendors
- Vendor revenue share
- Total market penetration of the vendor based on the total number of hotels and rooms served by the vendor.
This is the latest in a series of reports and data products published by Skift Research. Hotel Tech Benchmark, a data product available exclusively to Research subscribers, provides insights into market size, revenue streams and vendor landscapes for key hotel technology categories.
Subscribing to Skift Research gives you access to the entire archive of reports conducted on topics ranging from technology to marketing strategies to details on leading travel brands. You can also access reports.
